C'est - aussi - le business de l'avenir ou l'avenir du business comme vous voulez.
Warner Bros. FirstStudio to ink Promo Deal With Pharmaceutical Giant LOS ANGELES -- With its winter theme and cuddly characters -- singing and dancing penguins at the South Pole -- Warner Bros. Pictures' family flick "Happy Feet" was an ideal vehicle for Roche to tout its health and wellness message in the heart of cold-and-flu season, a first-of-its-kind alliance between a Hollywood studio and a pharmaceutical giant source: Madison&Vine
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