FX's 'Dirt' Extends Pontiac Product-Placement Deal

The premiere of FX's series "Dirt" is the latest example of TV networks offering sponsorships, product placement, video on demand, online video and other advertising enhancements to automakers, traditionally the biggest TV advertisers, to avoid losing those ad dollars.

Hollywood, nouveau docteur anti-grippe ?

C'est - aussi - le business de l'avenir ou l'avenir du business comme vous voulez.

Warner Bros. FirstStudio to ink Promo Deal With Pharmaceutical Giant LOS ANGELES -- With its winter theme and cuddly characters -- singing and dancing penguins at the South Pole -- Warner Bros. Pictures' family flick "Happy Feet" was an ideal vehicle for Roche to tout its health and wellness message in the heart of cold-and-flu season, a first-of-its-kind alliance between a Hollywood studio and a pharmaceutical giant source: Madison&Vine