Major Internet sites are showing a strong and growing interest in the advertising business, and traditional ad firms are starting to get worried

Passionnant article paru ce jour dans AdAge et dont voici la conclusion:

(...) Publications and ad agencies are less afraid of Yahoo than Google, Mr. Squali said. Yahoo considers itself a media company, which gives traditional agencies and media companies a sense of ease, whereas Google has stated a more disruptive goal of making ad buying and selling more efficient, he said.

"Google’s name in the ad community frequently brings up visions of doomsday. At an ad design and production conference last month, ad executives mused about how advertising would be different in 2010. Paul Lavoie, chief creative officer of Taxi, an ad and design agency, predicted that Google would be the largest advertising agency by then. The audience laughed, but Mr. Lavoie, reached later, said he was serious.

“Let’s look at the facts: They have the best data to understand consumer habits, they can track your search, they know how much time you spend on certain sites,” Mr. Lavoie said. “They’re doing much more powerful work than some of the work being done by some of the more traditional agencies.”

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