Il y a des OEF dans l'air...

13 avril- 20 septembre...j'avais bien lu que les blogs, un jour ou l'autre on s'en lassait.
je reprends du service pour la bonne cause sachant que vous êtes des milliers à "m'avoir" dans vos favoris (pourquoi ??)

FANNY GRANGIER est une SERIAL ENTREPRENEUSE Je pense qu'il est temps que le ministre du travail... la convoque fissa pour nous dire comment on fait pour monter une boite en 6 mois avec autant de succès, prometteur...

Alors voilà, femmes, hommes -qui aimez les femmes- FAITES DES BEBES, SEULE, A DEUX, A 10...si vous voulez pas, ben faites un effort (9 mois, allez...) car il y aura assez d' OEF pour toutes !!!!!!!!!!!!!!


I WISH YOU AN ENORMOUS SUCCESS, CONGRATULATIONS

Un air de Godard chez le maroquinier Lamarthe

Elettra Rossellini aux faux airs de Jean Seberg ... le retour d' "A bout de souffle" par Zoe Cassavetes, la fille d'un de mes réalisateurs préférés : superbe !
C'est LA

"Libre comme l'air" et "Deedee" : quand les shampoings s'y mettent...

J'en parle car c'est ce à quoi je me destine : proposer aux annonceurs de raconter des histoires sur le web, et les mobiles et puis pourquoi pas pour finir en télé : mais j'ai quitté

la télé car je crois plus aux web et
aux mobiles pour produire ces petites pastilles pleines de fraîcheur , servies chaudes et à

n'importe quelle heure du jour et de la nuit sur mon laptop...

Sunsilk/Libre comme l'air et Garnier/Deedee se mouillent : on attendait pas forcément aussi vite ce secteur d'activité préempter de cette manière les nouveaux médias : c'est à saluer, car ça met en confiance sur le potentiel !

C'était un poisson d'Avril...!!!!!

Suite à mon post du 29 Mars sur votre avatar à envoyer pour la 1ère publicité virtuelle dans le monde virtuel de Second Life... je me demandais où nous allions... et bien, c'est officiel: POISSON D'AVRIL !

Les apéros du jeudi : 1ers retours...

de la part de Janique sur son blog : le blog de la ménagère

les petites annonces interactives : à suivre

C'est ici pour l'annonce LIVE

Source : Transnets

Wanted // Avatars dans Second Life

Posté depuis cet après midi, 13h

MAIS OU VA T ON ??!!!!!

TriBeCa recherche 50 avatars dans Second Life pour le tournage d’une publicité virtuelle pour un annonceur très tendance. La publicité passera ensuite sur les écrans plats des lieux les plus branchés de SL.

Si vous êtes disponible en semaine, merci de nous envoyer vos mensurations et votre photo le plus rapidement possible. Nous vous invitons à envoyer cela à : sylvain[at]tribeca.fr

Source : Blog Marketing Alternatif

...A Pékin, une clinique militaire désintoxique les « accros » au Net

On découvre aujourd'hui que les autorités chinoises réservent un traitement particulier aux jeunes accros à Internet et au jeu en ligne. Du moins, à ceux qui ont les moyens de payer, ou leur famille. Près de Pékin, une clinique militaire se propose de les désintoxiquer, moyennant 10 000 yuans (soit 1300 dollars, 974 euros) par mois, rapporte l'AFP

Depuis son ouverture fin 2004, l'établissement, situé aux abords de la capitale chinoise, a déjà reçu plus de 1500 patients (âgés de 14 à 36 ans). Dès leur arrivée dans le quartier militaire de Daxing, les jeunes sujets sont soumis à un régime spartiate. Réveil tous les matins à 6h30 et interdiction de sortir les dix premiers jours. Le tout étant agrémenté de sport, de séances de thérapie et d'une (re)prise de contact avec le monde réel (laver son linge, jouer avec de vrais objets...)

Pour les plus récalcitrants et pour les patients qui souffrent de troubles du sommeil, les responsables de la clinique ont prévu un programme intégrant des électrochocs de faible voltage, à travers des aiguilles placées sur le corps, en référence à la technique de l'acupuncture, précise l'AFP.

Selon le fondateur du centre, Tao Ran, cité par l'agence française, il existe en Chine près de 2,5 millions de « drogués » de l'Internet. Un chiffre important rapporté à la population d'un pays comme la France, mais qu'il convient de relativiser au regard d'un pays-continent comme la Chine, qui compte aujourd'hui 1,3 milliard d'habitants. Il y aurait, selon l'AFP, une trentaine de cliniques spécialisées dans le traitement de la dépendance au Net et au jeu en ligne.

Une fois leur traitement terminé, les patients ne sont pas à l'abri d'une rechute. Mais concernant ce point, les autorités de Pékin ont tout prévu. L'ouverture de nouveaux cybercafés est en effet interdite depuis le début de l'année 2007. Et pour les lieux déjà en activité, leur accès est désormais interdit aux mineurs.

Source : O1Net

Vote Different

Ah si nos candidats avaient de bons conseillers en communication...on se régalerait !

Le 29 mars, à partir de 19h30 à l'Arsenal, 4è

Venez prendre un verre et jeter un coup d'oeil sur ce que le projet d'une nouvelle chaîne de tv - qui promeut les valeurs d'une société impliquée dans la vie de la cité, concernée par l'avenir de la planète, au travers d'un mode de vie plus collectif - a inspiré aux internautes, qu'ils soient designers, musiciens, auteurs etc...


Pour en savoir plus, c'est sur le site des apéros du jeudi

Votez Marcel !

... sur le site très sympa fait par Chewing cum et son besognieux patron, Samuel Katan (hello !), pour l'assureur MAAF qui devient occasionnellement le Mouvement pour un Avenir Assurément Formidable...

En ces temps de campagne, en avant pour une promenade bucolique...

Eisner Promises Killer Content From New Web Studio

Qui a dit que le web était un truc de d'jeun's ?!
L'ancien patron de Disney veut faire oublier LonelyGirl...

FORMER DISNEY CEO MICHAEL EISNER on Monday officially opened the doors to a new studio geared to producing and distributing quality plot-driven Web video.

Dubbed Vuguru, and backed by Eisner's investment firm The Tornante Co., the studio's first series, "Prom Queen," is slated to premiere online April 2 with a roster of advertisers including beverage marketers FIJI Water and POM Wonderful.

The debut series aims to knock LonelyGirl15 off her perch as the queen of YouTube. "Prom Queen" is a scripted, serialized mystery told over 80 episodes--each running 90 seconds long--and set against the final two months of a high school class's senior year leading up to prom night.

"In the past few years, the development of exciting and innovative digital media platforms and technologies has outpaced the creation of truly great content," said Eisner, a veteran storyteller, in a statement announcing the launch.

The short-form episodes will be released daily across various Web platforms, and are aimed at young, early adopters of easily digestible media clips. The series will also have its own Web home at PromQueen.tv.

"The daily blast of short-form content has huge potential to create a tight bond between the show's characters, viewers and advertisers," said Douglas Cheney, co-founder of the independent production team Big Fantastic, which teamed with Vuguru to produce "Prom Queen."

(...)

Pour lire la suite

MSN Creates Online Content That Actually Draws People

Quelques case studies américains toujours plein d'enseignements...


... et un lien vers un contenu qui illustre à nouveau, sur une thématique pas des plus sexy, l'énorme potentiel des contenus de marque
Il y a 3 ans j'étais allée voir YahooFinance pour leur proposer 4 émissions de vulgarisation de l'univers de la finance... un peu top sans doute; bravo à Barclays pour Bienvenue chez les Barclays !

Heineken Skypecasts Concert

Heineken is known for its innovative approach to marketing and like many brands it's active in the area of music. That activity includes sponsorship of music events and venues and it's always looking for new ways to get in touch with its target audience.

In recent years, it's worked closely with Qi-ideas to develop online innovation to help break through the clutter.
Last September, it took that approach to a new level.

Internet telephony brand Skype introduced Skypecasting in August 2006, a new feature that allows up to 100 consumers to be in direct contact at any one time. Heineken on Sept. 8 became the first to host a live concert broadcast via Skype throughout the world. Dutch band Johan broadcast an exclusive acoustic gig to an audience who had won their right to participate via a contest on Heineken's website.

The great advantage of the Skypecast is that unlike a webcast, it's possible to have a two-way interaction with listeners asking questions and applauding.
While the gig only lasted a short while, the activity also created video content for the brand that could be viewed online for months after the actual event.

Heineken generated a host of free public relations placements from the global media first as well as garnering early learning about a new medium that could become an important channel in the future.

Je suis fan du travail de James Nachtwey depuis longtemps : il est un des 3 lauréats des TED Prizes

Ci-joint une vidéo des 3 gagnants

Pour retrouver l'oeuvre de cet immense photographe de guerre, son site

What's the Biggest Trend or Challenge in Digital Media?

In case there was still any doubt, digital is emerging "as the hub of marketing," and it's changing the ad world at a rapid pace. Advertising Age's Emily Tan asked some of digital's top movers to identify the biggest trends and challenges that lie ahead.

For These Execs It's All About Video -How to Make It, Monetize It, Distribute It

Here are excerpts from their e-mail responses.

Source: AdAge.com

Requiem pour NIKE

The thrill of victory and the agony of defeat are physically felt in a 60'' spot for Brand Jordan.
Set to Mozart's Requiem, the ad promotes the Air Jordan XX2 shoe
An other jewel from Wieden&Kennedy NY

Scion rolls out second branded film

Toyota Brand's 'Stomping Grounds' Sticks With Storytelling, Not Ad Message

Toyota Motor Sales USA's cutting-edge, youth-centric brand Scion is rolling out its second branded-entertainment film, the 22-minute, documentary-style "Stomping Grounds." If you don't catch a screening at a film festival, the short will be airing on Scion Broadband, the car brand's online TV network.

Source : Madison&Vine

Video Plays Key Role In Digital Magazine Future

ALTHOUGH ONLINE VIDEO ISN'T YET a profit center for many magazine publishers, it should achieve profitability in the near future, according to a panel of magazine executives discussing online video at "Magazines 24/7," a conference hosted by the Magazine Publishers of America in Manhattan on Tuesday. One key was closing the gap between online video ad rates and those of traditional TV.

Paul Maidment, the editor of Forbes.com and executive editor of Forbes magazine, noted that Forbes.com's video streams reach more daily viewers than CNBC's traditional TV ops. But "they still get ad revenue in multiples, and multiples of multiples" of what Forbes receives, Maidment said. Even if online video doesn't achieve parity with traditional TV, the disparity suggests there is "a big pot of money out there" for magazines delivering online video.

In the short term, magazines will continue delivering and expanding their online video content even if it isn't a big profit center, said Todd Unger, senior vice president of Time4 Digital, recently acquired by Bonnier. "If we don't provide it," he added, "there are people in these verticals" that will. Likewise, Ann Shoket, editor in chief of Seventeen magazine, warned: "If you don't have video, you can't have viewers. It's as simple as that."

Asked what form effective video advertising will finally take, Maidment conceded, "no one has yet found a workable advertising model. At the moment, we're mimicking TV." However, this is already changing, he noted, predicting that ads will "get shorter and shorter ... you're now seeing pre-rolls getting down to three seconds. You'll see more things heading that way."

Source: OnlineMediaDaily

MISSION ZERO: because Power is nothing without control...

!!!!!!! TARANTINONESQUE !!!!!!
(click to watch the film)

You said Communitainment ?

INCREASINGLY, CONSUMERS ARE AIDING AND abetting the melding of communication, community, and entertainment in a trend dubbed "communitainment" in a new report from Piper Jaffray.

In the 425-page report entitled "The User Revolution," the investment bank describes the emergence of "communitainment," a trend involving consumers moving communication beyond a mere exchange of information to facilitate an exchange of content, ideas, and entertainment within an online social context.
As Internet consumption continues to steal time spent with other media, advertisers need to learn how to tap into online communities to reinforce their brands.

"Communitainment" is a type of content consumption that is new to the Internet, says report author Safa Rashtchy, who researched developments supporting the phenomenon for nearly two years. Rashtchy is managing director/senior analyst of the investment bank's Internet Media (IM), Commerce and Marketing practice.

The report suggests that "Communitainment" will at least partially replace other forms of content--i.e., TV, magazines, and even big Internet sites in favor of niche content sites.
Piper Jaffray projects that one-half of all content consumption will be "Communitainment" over the next decade driven by IM, social networking, photo and video-sharing sites--up from around 30% in 2006.
(...)
"Communitainment" and time spent on the Internet and on so-called Usites such as YouTube, Heavy.com, Facebook, Yahoo Answers, Google Video, and MySpace has radically redefined content consumption patterns, in the process "creating confusion for advertisers and agencies alike. In a way, we believe Usites are the Internet's democraticized version of the reality TV trend with users placed in control of content creation," the report states.

The implications of "Communitainment" are profound.
"Not only are these consumers not available to see commercial messages from other [media] channels," Rashtchy said, "but they're also heavily engaged in activity that they would not like to be distracted from by commercial messages."

When consumers watch TV, he observed, there remains an unwritten contract that they get commercials in exchange for free programming. Of course, this contract is subverted on a daily basis by DVRs.
With "Communitainment," Rashtchy noted, "there is no such contract available. Content is created and shared by users. It's a closed system and advertisers have to find a way to get into it. But once you get in, you're actually part of the family." Part of the family, that is, if advertisers can indeed gain consumers' trust.

The report suggests that advertisers need to become more integrated in the activities in which consumers engage, offering free content and services to align themselves with consumers' interests: "If done successfully, this type of advertiser engagement could have a significant long-term impact as consumers will be willing and eager distributors of the advertisers' message and brand to the rest of the community."

In addition, the report states: "The importance of the Communitainment trend is not just in shifting traffic patterns but, more importantly, in the way users view content as a free-flowing part of the communication spectrum. As such, many participants in communitainment view content such as music or video as an integral part of their experience and not as a distinct entity for which they have to pay," the report states, qualifying: "Of course, beyond communitainment, there are other contexts in which users are willing to either pay for content or, at a minimum, receive an advertisement in exchange for the content."

Source : OnlineMediaDaily

Mini Builds Expansive Campaign Around Quirky Webisodes

Taking a lesson from parent BMW, Mini USA is introducing a series of online short films that track the adventures of a character named Hammer and his sidekick Coop, a Brit-speaking Mini.

The "Hammer & Coop" project, directed by Todd Phillips ("Old School" and "Starsky & Hutch"), is also spun out across various nontraditional media: 15-second video-on-demand spots for mobile handsets, "Find Coop" contests in Second Life, a "Hammer & Coop" MySpace page, iPod video downloads and a red-carpet movie-premier-type event in Manhattan's Union Square.

Hanging from billboards
There's also a quirky outdoor campaign in three major markets: a mannequin of Hammer "parachuting" in and hanging from billboards and a life-size, fiberglass version of Mini. More traditional billboards in 80 markets will show the two characters under headlines such as "Kick Some Asphalt."
(...)
Trudy Hardy, marketing manager of the Mini, said the "Hammer & Coop" campaign for the redone 2007 Mini is aimed at men 25 to 54 years old. "But this will have a very broad appeal."

Innovative mag effort
In addition to the outdoor and online components, there's also a heavy old-media presence, albeit with a new twist: The car that was once a Playboy centerfold took its case to publishers in seeking their help in developing "Hammer & Coop" tie-ins that fit their books, Ms. Hardy said. Rolling Stone and Premier have created "fake" front covers on their back covers that promote a fictitious "Hammer & Coop" movie. The 10 or so pages in the back of the magazines will integrate each title's normal features, written and designed by their staff, but with editorial about "Hammer & Coop." In certain areas, Premier will put the "back" cover facing buyers in magazine stands.

Men's Health will integrate "Hammer & Coop" exercises on its monthly workout poster. The March issues of Maxim, Stuff and Blender will contain an eight-page fashion spread of Hammer and Coop shot by Maxim's fashion director, Stan Williams.

Ms. Hardy said the six online episodes will eventually be available on DVD, along with a mock music video of Asia's 1980s hit "Heat of the Moment," which is featured in the final webisode.

A teaser movie trailer, which appeared to be promoting the "Hammer & Coop" action flick, broke in 1,000 theaters earlier this month and encouraged viewers to visit hammerandcoop.com, where the same trailer was shown (Mini wasn't named in the trailer).
(...)

Source: AdAge.com

Is Bud.tv a case study for Branded Entertainment ?

Clamor Over Site Shows That Marketers Who Own Media May Be Playing Under Tougher Rule

Are marketers who create channels to disseminate their own branded content subject to a different standard than standard-issue advertisers?
After the attorneys general of 21 states told the No. 1 U.S. brewer that, as a media owner, it is playing by a different, more stringent, set of rules, the notion of a higher standard for branded-entertainment ventures could have a chilling effect if it's applied broadly.

Source : Madison&Vine

Ad-Supported New Yorker Cartoon Animations To Be Podcast

A NEW ITUNES PODCAST WILL turn New Yorker cartoons into short ad-supported animations.

Created by startup RingTales, which has the exclusive license to animate and distribute New Yorker cartoons, the clips will each be 15 to 30 seconds long, and will be available via www.ringtales.com/podcast.

Subscribers to the free podcast will get three new animations a week. The company plans to syndicate the New Yorker animations widely across the Internet and mobile devices.

Source: OnlineMediaDaily

IAC moves into online video

Barry Diller and IAC/InterActive Corp. has purchased Manhattan-based CollegeHumor.com, originally a content creator/UGC destination for videos of frat parties and wet T-shirt contests.
However, IAC plans to focus solely on the creation of original programming, uploading one or more comedy video shorts per week.
The site will be edited by Daley Haggar, a comedian and writer who has worked on "South Park" and NBC's "The Apprentice."

The UGC movement has captured most of the buzz around online video, but Diller believes professionally produced, high-quality ad-supported video can generate a bigger audience.
The idea is to create an online alternative to "Saturday Night Live" or Comedy Central's "The Daily Show", beginning first with a multimedia comedy news program called "23/6" (a spoof on the phrase 24/7). The program is partnered with the left-leaning blog The Huffington Post.

Source : The Wall Street Journal

MySpace offers £1m directing job

Social networking website MySpace is running a competition to win the director's job on a £1m feature film.

Site users and experts including directors Anthony Minghella and Kevin Macdonald will choose the winner from short films submitted to MySpace.
Production partners Film4 and Vertigo Films will then help develop a project.
MySpace users will be able to contribute to the script and audition for roles in the film, due to be completed by the summer of 2008.

Film fans

The MyMovie MashUp project, which launches on Wednesday, is open to all UK residents - from established film-makers to industry newcomers.
Film4 executive Peter Carlton told Variety magazine: "Until you know what sort of director you're going to get, it's difficult to know if a British thriller or an improvised comedy would be more appropriate."
The project will also involve MySpace users in development, casting and marketing decisions.
The finished film is expected to be released almost simultaneously in cinemas and on MySpace and Film4.

Source : BBC World

Les opérateurs mobiles préparent une offensive contre les géants de l'Internet

L'hégémonie de Google dérange. Obligés de composer avec le moteur de recherche numéro un sur Internet, les grands opérateurs de téléphonie mobile sont tentés de réagir. Le congrès 3GSM de Barcelone, raout annuel des acteurs du marché qui se tiendra du 12 au 15 février, sera l'occasion de réunions "secrètes" pour décider de la future politique Internet à mener sur les mobiles.

C'est le Sunday Telegraph qui le dévoilait dimanche dans ses colonnes : une rencontre devrait réunir les principaux opérateurs de téléphonie mobile en marge du congrès. Cingular, France Télécom (Orange), Deutsche Telekom (T-Mobile), Hutchison Whampoa, Telecom Italia (TIM), Telefónica et Vodafone devraient participer à ces "pourparlers secrets de haut niveau".
La finalité serait évidemment de "garder une plus grande part des revenus publicitaires" sur portables en proposant des annonces plus ciblées et mieux adaptées aux mobiles. De plus en plus de clients de ces grands opérateurs consultent Internet via leurs mobiles, d'autant qu'ils disposent maintenant d'une technologie et d'une ergonomie mieux adaptée à la navigation sur le Net. Selon un cadre interrogé par le journal britannique, "c'est un moment important pour les moteurs de recherche sur mobile, nous devons être présents et faire évoluer nos options à très haut niveau".

YAHOO! ET GOOGLE, CONCURRENTS OU ALLIÉS ?

Google et Yahoo!, les deux géants de l'Internet principalement visés, sont déjà implantés dans ce secteur et ont des accords de recherche par mobiles : Google opère avec Vodafone, T-Mobile, 3 de Hutchinson et China Mobile, tandis que Yahoo! a notamment passé des accords avec Vodafone et 3 de Hutchinson. Ce dernier pratique d'ailleurs l'ouverture tous azimuts puisque après avoir passé différents accords de téléphonie gratuite avec Skype ou de messagerie instantanée avec Microsoft, il vient d'annoncer l'ouverture en Grande-Bretagne de son réseau 3G à Internet. Côté constructeurs, Google est associé avec les mobiles BlackBerry, BenQ, Motorola et Sony-Ericsson, alors que Yahoo! a signé avec Nokia, Motorola, RIM ou encore Samsung. Et des rumeurs vont bon train quant à la fabrication d'un téléphone mobile signé Google et Samsung, censé concurrencer directement l'iPhone d'Apple, et sur un projet de moteur de recherche destiné aux plateformes mobiles sur lequel les deux géants de l'Internet plancheraient ensemble.

Pour l'heure, c'est un marché à peine émergent, constitué pour l'essentiel de SMS que captent les opérateurs. Mais avec plus d'un milliard de téléphones portables vendus en 2006 pour plus de 600 millions de clients, la généralisation de la 3G, qui accélère sans cesse les débits et la qualité de consultation, c'est un marché très prometteur que visent les géants de la téléphonie et du Web réunis.

Source : Lemonde.fr

La France au travail !

les petites pépites du net ...

Allez, rendez vous avec le 3è Homme de la campagne présidentielle, l'ultra libéral Marc Maillard, dès le 12 Février, sur www.lafranceautravail.com

Toyota Harnesses Mobile Video For FJ Cruiser

TO PUSH ITS NEW OFF-ROAD FJ Cruiser, Toyota has enlisted the help of Saatchi & Saatchi LA and mobile services firm The Hyperfactory for a cross-channel marketing blitz.

The campaign blends text, banner, mobile TV and video advertising, while making use of Hyperfactory's recently launched Mobile Media Network--an integrated 3G branded mobile platform.

Users will be driven to branded video--documenting the FJ Cruiser racing team competing in the Baja 1000--with banner ad takeovers of the Sprint Wireless Web Sports home page and ESPN Mobile immediately following Super Bowl Sunday, as well as an exclusive two-month takeover of Go2's sports mobile channel, Go2WinterSports.

The campaign will also use MobiTV's new offering--which launched last month at the Consumer Electronics Show in Las Vegas--allowing viewers to click on branded "Two Roads to Baja" clips. The mobile media program will use MobiTV to display branded content as advertising, including videos, screen savers, driver-blogs, stories and images from the race.

Short-form video clips and clickable mobile TV ad-units will run throughout MobiTV, while another exclusive takeover on Versaly's video-on-demand channel, Fast Lane, will attempt to drive users to the Toyota FJ Cruiser mobile microsite. (The Fast Lane channel is available for free on Channel 61 to all Sprint Power Vision Subscribers.)

The campaign marks Toyota's early efforts to "market to our customers using the power of mobile communications," according to Kim McCullough, corporate manager, marketing for Toyota FJ.

Saatchi and Saatchi also created a YouTube page for the campaign. As of Friday, a short "Two Roads to Baja" video illustrating the FJ Cruiser in off-road action had been viewed over 600,000 times since being posted on Jan. 23.

Said John Lisko, communications director of Saatchi & Saatchi, of his relationship with Hyperfactory: "We worked closely together to ensure there were hours of extra snack-sized footage and material from the program to leverage across the mobile arena."

Others clients who have tapped The Hyperfactory for mobile marketing include Coke, Motorola, and Vodafone.

The Hyperfactory in partnership with Saatchi & Saatchi LA created a fully integrated, branded mobile campaign for the Toyota FJ Cruiser and the mobile launch of its "Two Roads to Baja" branded entertainment show.

Backed by cross-carrier mobile media support, the program encourages users to click through and engage with branded content. Like the TV show, the mobile program attempts to connect with viewers.

Source: MediaPost Publications

Super Bowl Ad Watch : Top spots

Les slots les plus chers du monde pour les meilleurs spots ?

Have a look !

iVillage Hosts Second Life Fashion Show

AIMING TO BOOST ITS REAL-WORLD popularity, NBC Universal's iVillage Monday will host a "fashion show" in the simulated world Second Life.

The initiative, coinciding with the start of Fashion Week in New York, will mark the third time since December that iVillage has held an event in Second Life, where it aims to connect with the Internet-savvy Web users who frequent the site.

"If we can get this group of women--who are chatty, who look to one another, who frequently are bloggers themselves--that's a great way to market ourselves in a new form of media," said iVillage Chief Marketing Officer Linda Boff.

Monday's show will feature virtual clothing and accessories designed by fictional Second Life-only companies. Second Life residents who go to the event will be able to "teleport" to the designers' game-world stores, where they can use Linden dollars to outfit their avatars with the featured items.

iVillage has hired Electric Sheep to launch its area in Second Life, the iVillage Loft; for the fashion show, iVillage tapped a virtual modeling agency, Boff said.

Yet, for all the work that has gone into the event, no more than 400 avatars will be able to attend in Second Life due to technical limitations. Boff said iVillage is investigating streaming the event elsewhere on the Web.

Source : Online Media Daily

Disney cartonne sur Itunes

Downloads of Walt Disney films on the iTunes platform have risen sharply to more than 1.3m after only three months on sale, putting pressure on other Hollywood studios to join Apple’s digital service.

Disney began selling its new movies on iTunes in October. But other studios have resisted its lead, partly because of fears that they will upset retailers such as Wal-Mart and Target, which are responsible for most DVD sales in the US.

Target has expressed concerns about the effect of downloading on DVD sales and pricing. But in an exclusive video interview on FT.com, Bob Iger, Disney’s chief executive, said digital distribution was “creating more consumption of media”. He added: “The message that we deliver to our traditional [retail] partners is that the pie is getting bigger.”

He dismissed fears that digital downloads would cannibalise DVD sales, pointing to record sales of Cars, a Disney animated movie, and of Pirates of the Caribbean: Dead Man’s Chest, which is on course to be the biggest selling DVD ever.

Mr Iger said retailers’ concerns were to be expected but Disney had to sell content on digital channels. “If we don’t put our content on these platforms, which the consumer has obviously embraced, other entities will create content and fill that void.”

The launch of Pirates of the Caribbean and Cars on iTunes helped push Disney download sales through the 1m barrier, with the total number of Disney downloads sold on iTunes doubling over the Christmas period.

Disney also put its TV programming on iTunes a year ago and has sold more than 20m downloads.

The company’s buoyant DVD sales come as the media industry braces itself for a DVD slowdown. After several years of growth, the market is maturing.

Source: Financial Times

A More-Targeted World Isn't Necessarily a More Civilized One

Our Alarming Momentum Toward a Narrowing of the Collective Mind

Better, narrower targeting in the marketing world is taken as an absolute good, if not the holy grail. And certainly it behooves marketers to seek audiences open to their messages, and to tailor messages to heavy users of their products.

I heard a media expert say this on a panel a while back: "If I'm a dog-food maker I am now able to send my commercial messages only to dog owners."
I guess that spells good news for the makers of dog food and addressable media technology. But the statement also sends a little shiver up my spine as it hints at an increasingly alarming media and cultural trend -- the narrowing of the collective mind.

In the wider media world, it's also taken as an unalloyed good that we can receive only the messages we've already decided we want to see.
In the mainstream media, it's the Fox News effect -- with more media outlets trying to emulate that ideologically single-minded approach and screeching to an ever more credulous choir.

The web, while granting us access to a previously unimaginably wide world of information and content, has paradoxically also encouraged us to create an opinion cocoon. We don't need to read what some blowhard editor thinks are important stories; we can assemble our own news channel. We can find a small online community that can justify our taste in anything.

This isn't so much a lament for the collective consciousness and memory that mass TV provided during my life up to now. Nor is it primarily a defense of the pleasurable and intellectually fortifying practice of reading and considering things way outside of your area of interest, intentionally or by accident.

What seem to bear examination are the issues that attend the flip side of the customization/consumer-control coin -- that the contraction of our worldview makes us less likely or less able to engage in real debate, to evaluate foreign ideas, to get dirty. As Guy Barnett, founder of New York agency the Brooklyn Brothers, puts it in the agency's blog : "No one changes their mind anymore." "If everyone agrees with you," Barnett notes, "where's the fun?"

When I read about this group or that individual seeking to ban what they deem offensive (an insurance company can't depict K-Fed as a restaurant worker because it demeans restaurant workers; the Chinese can't depict pigs in ads as pigs run afoul of a segment of the population), first I laugh. Then I get concerned that this will become the way of things. Maybe one day you won't be able to say anything to anyone because a common language or the ability to grapple with or laugh at something outside of your comfort zone will have fallen away.

The famous Heinlein quote that tells us "specialization is for insects" also tells us that "a human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly."

To that list perhaps we should add: "Watch a dog-food commercial even if she doesn't currently have a dog."

Source: AdAge

Rupert Murdoch à Davos : Internet fragilise l’équilibre des grands médias.

Le patron de News Corp, qui a su percevoir à temps le potentiel et le danger d’Internet en rachetant MySpace, est intervenu à Davos pour expliquer qu’Internet entrainait des modifications profondes pour les médias. L’expansion continue du nombre de sites Internet, de blogs et autres podcast entraîne un nouveau rapport de force entre les consommateurs et les fournisseurs. Les fournisseurs d’informations étant les plus exposés à court terme face à ses évolutions comportementales.

La position de News Corp n’est plus de combattre l’évolution mais de totalement prendre en compte ces nouveaux modes de consommation de l’information. L’explosion des réseaux sociaux et de l’UGC doit être au centre de la stratégie des grands médias. Ces propos ont été tenus lors de la conférence "The Shifting Power Equation."

Source: Strategie Telecom Internet

Pour en savoir plus sur Davos ICI

ISN'T IT MIRACULOUS ?

I DON'T LIKE SMOKE, I DON'T SMOKE, IT HAS NOTHING TO DO WITH MEDIA, CONTENT, NEW TECHNOLOGIES ... BUT AREN'T THESE PHOTOGRAPHS BEAUTIFUL ?!!!
HAVE A LOOK, THERE ARE THENTH OF THEM HERE ...

Future of music is the phone

To keep up momentum, analysts recommend carriers develop improved content partnerships, aggressive pricing, licensing deals, distribution channels and marketing strategies.

Global spending on mobile music from ring tones to full-track downloads is expected to reach $32.2 billion by 2010, with consumers in the Asia-Pacific region and Japan leading the market, a researcher said Tuesday.

Spending on music for handsets is forecast to increase by nearly two and a half times this year's predicted $13.7 billion, Gartner said in its global outlook for the mobile music market. The growth will occur despite competition from digital music players, and a host of challenges faced by telecommunications carriers in delivering these services.

Ring tones today are the second most popular mobile data service, with text messaging No. 1 in terms of use and revenue, Gartner said. Driving the use of mobile music is personalization and entertainment. Ring tones and ring-back tones, for example, are part of the trend to turn mobile phones into a form of self-expression. Ring-back tones are a piece of music or audio clip that mobile phone users select for callers to hear instead of the traditional ringing signal when they dial a mobile number.

Carriers own the ring-tone business, but they are not in such a strong position on the entertainment side of mobile music, such as streaming and full-track downloads, Gartner analyst Stephanie Pittet said. Wireless companies stand to lose market share in the latter to makers of digital music players, record companies and others.

Examples of digital player manufacturers entering the market include Apple and its recently released iPhone. In addition, Apple iTunes and Microsoft Zune are examples of online digital music shops that would compete with portals from mobile carriers.

To prevent losing market share, carriers will need to develop content partnerships, pricing that's acceptable to consumers, licensing deals, distribution channels and marketing strategies, Pittet said. In addition, carriers will have to address technical challenges, such as copyrightstorage capacity on devices and network coverage.

In terms of the global market, consumers in the Asia-Pacific region, including Japan, are expected to remain the biggest spenders on mobile music through 2010, with Western Europeans second and North Americans third. The Asia-Pacific consumers are expected to take the lead in full-track downloads to cellular phones, while North Americans are predicted to continue to favor "sideloading," which is the transfer of content from a PC to the phone.

Source : Informationweek.com

Digital Kids

Young consumers are more comfortable with digital media, they'd rather watch YouTube than television, they'd rather talk to friends on IM and social networks than on the phone, they carry their iPods and phones with them everywhere. They can't sit still for long.

The interesting difference between the youngest digital generation--those born after 1981--and, well, the rest of us, is they're more "Generation We" than "Generation Me." How so? This is a generation that's grown up being instantly in touch with one another and at earlier ages.

This means they have a more global outlook at a younger age. They're also growing up in a world where they discover who they are through the community, less influenced by the media; on the contrary, they control the media. To be sure, as this generation grows up, media will change; it won't go away. Community is the watchword for this transformation.

A lire la suite de l'article sur C/Net News.com

Vive les médias libres ! (sic)

Période électorale oblige, DEFENDONS LA LIBERTE D'EXPRESSION, ET CENSURONS LA LANGUE DE BOIS
Allons faire un tour sur la télé libre de John Paul lepers !

A Tokyo, les magasins parlent aux passants par puces interposées

Je suis en retard de 72h sur l'info, mais bon c'est toujours de l'info !


inza, le quartier le plus chic de Tokyo, tente une première mondiale. A partir du dimanche 21 janvier, les passants de cette zone commerçante vont être immergés dans un large réseau de communication radio. A tout moment, par l'intermédiaire d'un appareil ad hoc, ils pourront recevoir des informations cibléesen fonction de leur localisation : publicité pour un magasin situé à quelques mètres, offre promotionnelle à saisir... Ils pourront également demander l'itinéraire pour aller à la parfumerie ou à la station de métro la plus proche, le tout en quatre langues.
Pour participer à cette expérience, l'utilisateur va devoir s'équiper d'un Ubiquitous Communicator, un appareil portable d'une dizaine de centimètres de long, gratuit jusqu'au 10 mars et capable de lire toutes les données émises par le réseau installé dans les rues. Car pour réussir l'expérience, les deux grandes avenues de Ginza ainsi que les couloirs du métro souterrain ont été truffés de près de 10 000 "marqueurs", des relais d'informations. Il s'agit soit de puces RFID (Radiofrequency Identification), soit de codes optiques ou encore de marqueurs à infrarouge. Ces relais discrets ont été installés sur du mobilier urbain. Les propriétaires de téléphone portable auront également la possibilité de profiter partiellement de l'expérience, mais ils auront accès à un nombre limité d'informations.

Baptisée Tokyo Ubiquitous Project Ginza, cette expérimentation soutenue par le ministère du territoire, de l'équipement et des transports, s'inscrit dans un projet plus vaste, dans l'optique d'installer ce type de réseau dans des villes entières, et pourquoi pas dans tout le pays. "Le réseau mis en place à Ginza va nous permettre d'évaluer les problèmes restant à résoudre, d'affiner les technologies, prévoit Ken Sakamura, chercheur à l'université de Tokyo et directeur de T-engine, la structure qui coordonne le projet. Le réseau restera en place jusqu'à la généralisation de ce type de structure dans la société japonaise, ce qui devrait arriver autour de 2017."

D'ici là de nouvelles questions vont se poser. "Au-delà des aspects techniques, il faudra résoudre des problèmes législatifs, souligne M. Sakamura. Nous avons besoin d'un cadre juridique car l'installation de ces systèmes pose des problèmes de sécurité, mais aussi de protection des données personnelles."

(Source: Le Monde.fr)

BBC plans online children's world

A virtual world which children can inhabit and interact with is being planned by the BBC.

CBBC, the channel for 7-12 year olds, said it would allow digitally literate children the access to characters and resources they had come to expect.
Users would be able to build an online presence, known as an avatar, then create and share content.

Bosses said CBBC World would not have the financial aspects of other online worlds such as Second Life.
A spokesman said: "This kind of cross-platform broadcasting is becoming the norm for people who have been born into the digital world.

"It will give children a chance to move around a safe, secure world where they can not only interact with familiar characters but have an opportunity to make that world a more fascinating place with their own imaginations."

Those building CBBC World said the emphasis would be on safety and responsibility, with no chatrooms or facilities for building new parts of the virtual world.
It is expected to go live in the summer with a full launch in the autumn to coincide with the CBBC relaunch.

BBC children's controller Richard Deverell said: "CBBC World is a good example of the way we need to go.
"The thing that interests me is that children are at the vanguard. And that is where we are taking Children's BBC."

(Source : BBC)

Mobile Content Industry Remains Desperate for Viewers

The only thing holding up the explosion of the mobile phone content and advertising business continues to be the lack of interested viewers, panelists bemoaned at the second annual NATPE Mobile conference here.

Under 10%
Currently, 20% of all mobile users have video-enabled cellphones, but less than 10% of that sector has actually used that video access, said David Poltrack, chief research officer of CBS Corp.
"What we have is a good news, bad news situation. The bad news is the low percent of people actually using it, but the good news is that we have all these people with new video opportunities.
All we have to do is get them to start using it."

There are two things that can drive users to mobile content, Mr. Poltrack said:
- short-form creative content related to existing programming - not just YouTube home movies -
- and local content that will deliver a sense of immediacy, such as the news and weather that is already huge among the small mobile video community now.

Sense of urgency
What needs to happen for users to quickly expand from less than one-tenth to one-third of all mobile use is for a major content provider to take the initiative, just as Apple and Verizon paved the way for broadband video
Someone needs to do the same thing for mobile video that 'American Idol' did for text messaging," said Raja Khanna, founder and chief operating officer of QuickPlay Media Inc. "Technology is no longer a hurtle.
The reality is if consumers wanted to do this tomorrow, we would all figure out a way to [provide them with content.] We need to create that urgency."

While technology is no longer a barrier to consumers' entry into the mobile market, deciding on a solid business model is. Video-on-demand works best for news and weather, while a subscription model has paid off thus far for MySpace.
The social networking giant has lured a significant portion of its users to its mobile platform for a $2.95 monthly membership, which, to the target audience, is like buying a ring tone, said John Smetzer, senior VP-general manager of mobile content at Fox Interactive Media. "Consumers are not paying for MySpace, they're paying for the mobility."

Decline of TV?
Since the mobile conference preceded the year's biggest syndicated TV conference by one day, it was important someone address what many worry is the diminishing role of TV in the imminent move to mobile.
Leave it to Gary Carter, chief creative officer of U.K.-based FremantleMedia, to sum it up thusly in his dramatic closing keynote speech: "We should be careful that when we mourn the so-called death of television we are only mourning our own loss of power as a media elite.
We're not living through the death of television for the simple reason that this is not about television.

"Technological development is a story which runs through history, and part of that story is the rise and rise and rise of what we call media," he said.
"This will affect us in a very deep and very profound way."

Source : AdAge

Citizen journalism sites struggle for ad dollars

Small Web publishers are still struggling to make a profit off "hyperlocal" content.
Consider the trials and tribulations of Backfence, a Web site that relies on its local users to post news about their communities in cities like San Francisco, Chicago and Washington D.C. Backfence, hoping to tap into the new trend of citizen journalism, has found the hyperlocal strategy to be tough going.
What's the problem? Is the content no good? No, analysts say it's a difficult model to begin with, as the potential user base of a small community site is already limited by geographic location.
Given this, hyperlocal sites have a hard time amassing traffic, the currency by which marketers buy advertising.
Advertisers, they say, aren't ready to spend their ad dollars to reach hyper-targeted limited audiences.
"Realistically, it's going to take close to 10 years for the business models to be there, and for there to be enough advertisers willing to give money to hyperlocal startups," said Vin Crosbie, managing partner of Digital Deliverance, a Connecticut media consulting firm. "Backfence's problem is that it was too early.

Source : Washingtonpost.com : la suite de l'article ICI

'American Idol' : A Marketing Mammoth Expands Further: FremantleMedia's Rock 'n' Roll Money Machine

In its six years as one the smash TV entertainment hits of all time, "American Idol" has also become "the biggest integrated advertising platform on the planet," according to Ad Age media reporter Claire Atkinson.
In this interview Ms. Atkinson provides insights and an overview of the business side of the incredible "Idol" franchise, including the new AmericanIdol.com website, which has replaced the old Fox version.
The new website, operated by FremantleMedia rather than Fox, is the latest stage in an aggresive expansion of "American Idol" into a year-round franchise that, among other things, offers a parallel online streaming channel for all the show's video programming.

8mn d'interview ICI

le Site www.americanidol.com

Online Video Predictions for 2008

by Jason Glickman, an Internet advertising veteran with expertise in emerging interactive technologies. He is co-founder and CEO of Tremor Media (www.tremormedia.com)

HAVING SPENT THE HOLIDAY SEASON reading everyone else's brilliant predictions for 2007, I decided to engage in a little crystal-ball gazing myself. But since 2007's been predicted to death, I figured I'd up the ante. So without further ado, here are my online video predictions for 2008.

1. Video goes vertical. Not unlike the rise of vertically oriented portals, video content will find well-branded homes for vertical video. Today's repositories for all things video will give way to more focused destinations for travel video, music videos, home video gone wild, amazing sports highlights and the like.

2. Professionally produced content online surpasses amateur content. The vast majority of professionally produced video content hasn't been digitized. Once producers get past the first hurdles (rights, encoding, codecs, digital asset management, hosting, streaming, etc.) they'll find the dollars are there to support a surge in professional production companies driving vast amounts of new and historical content online. Reruns will still be on TV at 3 a.m,. but you'll always be able to find --and advertise on--lost episodes of "The Honeymooners."

3. $12 billion of TV budgets move to online video. According to a recent AAF survey of advertising executives, the majority feel that 10-30% of current spending on traditional broadcast and cable TV ads will shift to online video by 2010. We're definitely on the early side of that curve right now, but 2008 will be the year that big TV budgets with real dollars make the shift in earnest. A big piece of the equation will be the continuing agency shake-up. Before those budgets can really move, interactive and TV buyers will have to work more closely and share more budgets. 2007 will be the year of "sticking our toes in the video water." 2008 is when everyone yells "C'mon in, the water's fine!"

4. TV is a box--one of many. Whether it's their computers, mobile devices, TVs or something else, consumers will be less concerned about which devices and more concerned about their choice of content. With the introduction of Apple's iPhone and AppleTV, more and more people will continue to embrace the concept of "anywhere, anytime" content at the expense of our 72-inch plasma TVs. Content that isn't visually critical, like news and sit-com reruns, will be regularly digested on trains and planes and in places where time is abundant but TVs are not. Trend-setting commuters will, appropriately, kick this trend off, watching Jim Cramer's "Mad Money" on their way to their Wall Street jobs, rather than sacrificing time with family and friends to watch it on a "proper" television.

5. More political advertising online than TV. The 2006 political season was a big bust when it came to online. But by the time the 2008 campaign kicks in, political consultants will have figured out online video. John Edwards announced his bid to run for president on YouTube, clearing the way for other candidates to begin testing the medium. Technologies that have been commonplace among ad networks and media buyers will penetrate the political media on a national level. Geo- and behavioral targeting will enable the national platforms to deliver specific campaign messages to people and regions that are most influenced by those particular issues. Local candidates will be able to buy media on top tier publishers without wasting impressions. Candidates, using video banners, in stream ads and video avatars, will connect with constituents and voters as personally as they would at a town hall. Voters will be the big winners here, establishing an emotive connection with candidates, rather than just knowing if they are pro-life or pro-choice.

6. Video search will make sense. The process of searching for video is still cumbersome, unreliable and very much in its infancy. But the companies with the most money and the most to gain (or lose) are battling to make their video search tools indispensable. Once they get it figured out, it will be the driving force behind a tremendous increase in video consumption online. Due to the increased challenges of indexing video content compared to indexing text-based web pages, content owners and search technology providers will need to work hand-in-hand to develop effective methodologies that enable consumers to find the content they are looking for quickly and easily. Video search will follow a simple mantra: "Ask and ye shall receive."

7. Video blogging will cross the chasm. Video blogging, which lagged behind its text-based cousin in adoption, will experience a surge in popularity as the tools for creating, editing and hosting your own video content become more accessible to the everyday consumer. Video blogs will become less about embedding YouTube links and players into blogs and instead enable people to truly share their "voices" with the masses. The differences between video blogs and video communities will blur, as social networking sites like MySpace will be increasingly dominated by video versions of teen-angst rants and boyfriend bashing, sans the annoying typos and SMS and IM jargon. Video bloggers may actually laugh instead of typing "LOL." Political blogs like the HuffingtonPost and HotSoup.com will also be creating their own video content, with political consultants, commentators and talking heads popping up on blogs as frequently as they do on "Hardball."

8. Video communities. Communities will be redefined, and hopefully, bring the "personal" back into personal computing. So far, being submerged in Second Life, spending hours IMing and posting comments on people's MySpace pages has left us with "virtually" social people lacking real-world social skills. Video communities will emerge as video chatrooms with dozens (or more) people in a chatroom at once, actually talking to the other people, rather than hiding behind emoticons, avatars and buddy icons.

After an explosion of useless video content in 2006, and the development of very useful video tools and widgets in 2007, 2008 will be the year when video becomes the language of the people's Internet.

Source : MediaPost Publications / VideoInsider

Using 'Double Screen' to Drive TV Viewership

Anyone in media has read a host of articles about convergence, the meeting and merging of TV and online.
While much of the talk has, as ever, been premature, there are signs that consumer behavior is starting to alter and, more importantly, that marketers are responding to it.

In Japan, one trend is known as "double screen," the practice of keeping a PC switched on in the living room as well as the TV. Thus, if the TV fails to appeal, consumers are always ready to surf.
To take advantage of this trend, the Nagoya Broadcasting Network used real time RSS messaging to let surfers know that a program worth watching was about to start.

The key to the campaign was to get consumers to download the special RSS reader onto their desktops. Large posters with CD-ROMs were installed at Nagoya City Subway stations, and 12,000 discs were distributed in seven days.
A further 160,000 CD-ROMs were distributed via Tokai Walker magazine, and announcements on NBN TV shows encouraged consumers to download the reader from the website.
The RSS reader is updated every two seconds so that consumers can not only find out when a program is about to start but also what's happening during programs such as sports broadcasts. Surfers can be notified of goals scored so they can switch on to watch the replay.

NBN wasn't the first company to use RSS to promote its shows, but the broadcaster claims it's the first to disseminate real-time program-content information in addition to program announcements. The approach has paid clear dividends in the ratings, and information is still being sent to the RSS readers.
The RSS reader was part of a range of initiatives that have helped boost ratings for NBN by 2.4% in peak time and 0.8% across the day.

FX's 'Dirt' Extends Pontiac Product-Placement Deal

The premiere of FX's series "Dirt" is the latest example of TV networks offering sponsorships, product placement, video on demand, online video and other advertising enhancements to automakers, traditionally the biggest TV advertisers, to avoid losing those ad dollars.