Qui a dit que le web était un truc de d'jeun's ?!L'ancien patron de Disney veut faire oublier LonelyGirl...
FORMER DISNEY CEO MICHAEL EISNER on Monday officially opened the doors to a new studio geared to producing and distributing quality plot-driven Web video.
Dubbed Vuguru, and backed by Eisner's investment firm The Tornante Co., the studio's first series, "Prom Queen," is slated to premiere online April 2 with a roster of advertisers including beverage marketers FIJI Water and POM Wonderful.
The debut series aims to knock LonelyGirl15 off her perch as the queen of YouTube. "Prom Queen" is a scripted, serialized mystery told over 80 episodes--each running 90 seconds long--and set against the final two months of a high school class's senior year leading up to prom night.
"In the past few years, the development of exciting and innovative digital media platforms and technologies has outpaced the creation of truly great content," said Eisner, a veteran storyteller, in a statement announcing the launch.
The short-form episodes will be released daily across various Web platforms, and are aimed at young, early adopters of easily digestible media clips. The series will also have its own Web home at PromQueen.tv.
"The daily blast of short-form content has huge potential to create a tight bond between the show's characters, viewers and advertisers," said Douglas Cheney, co-founder of the independent production team Big Fantastic, which teamed with Vuguru to produce "Prom Queen."
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