Barry Diller and IAC/InterActive Corp. has purchased Manhattan-based CollegeHumor.com, originally a content creator/UGC destination for videos of frat parties and wet T-shirt contests.
However, IAC plans to focus solely on the creation of original programming, uploading one or more comedy video shorts per week.
The site will be edited by Daley Haggar, a comedian and writer who has worked on "South Park" and NBC's "The Apprentice."
The UGC movement has captured most of the buzz around online video, but Diller believes professionally produced, high-quality ad-supported video can generate a bigger audience.
The idea is to create an online alternative to "Saturday Night Live" or Comedy Central's "The Daily Show", beginning first with a multimedia comedy news program called "23/6" (a spoof on the phrase 24/7). The program is partnered with the left-leaning blog The Huffington Post.
Source : The Wall Street Journal
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