Carmakers Eye All Screens as Way to Put Spotlight on Slew of New Launches
LOS ANGELES -- The major car manufacturers are in the midst of upping their branded-entertainment budgets in an effort to put a spotlight on new or redesigned models they're readying to introduce into the marketplace. Upcoming high-profile placements aren't limited only to movies: TV shows, music, video games and mobile phones -- not to mention YouTube -- stand to gain from Detroit's new marketing focus
(Madison&Vine)
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