Posté depuis cet après midi, 13hTriBeCa recherche 50 avatars dans Second Life pour le tournage d’une publicité virtuelle pour un annonceur très tendance. La publicité passera ensuite sur les écrans plats des lieux les plus branchés de SL.
Si vous êtes disponible en semaine, merci de nous envoyer vos mensurations et votre photo le plus rapidement possible. Nous vous invitons à envoyer cela à : sylvain[at]tribeca.fr
Source : Blog Marketing AlternatifThe initiative, coinciding with the start of Fashion Week in New York, will mark the third time since December that iVillage has held an event in Second Life, where it aims to connect with the Internet-savvy Web users who frequent the site.
"If we can get this group of women--who are chatty, who look to one another, who frequently are bloggers themselves--that's a great way to market ourselves in a new form of media," said iVillage Chief Marketing Officer Linda Boff.
Monday's show will feature virtual clothing and accessories designed by fictional Second Life-only companies. Second Life residents who go to the event will be able to "teleport" to the designers' game-world stores, where they can use Linden dollars to outfit their avatars with the featured items.
iVillage has hired Electric Sheep to launch its area in Second Life, the iVillage Loft; for the fashion show, iVillage tapped a virtual modeling agency, Boff said.
Yet, for all the work that has gone into the event, no more than 400 avatars will be able to attend in Second Life due to technical limitations. Boff said iVillage is investigating streaming the event elsewhere on the Web.
Source : Online Media Daily
A virtual world which children can inhabit and interact with is being planned by the BBC. CBBC, the channel for 7-12 year olds, said it would allow digitally literate children the access to characters and resources they had come to expect.
Users would be able to build an online presence, known as an avatar, then create and share content.
Bosses said CBBC World would not have the financial aspects of other online worlds such as Second Life.
A spokesman said: "This kind of cross-platform broadcasting is becoming the norm for people who have been born into the digital world.
"It will give children a chance to move around a safe, secure world where they can not only interact with familiar characters but have an opportunity to make that world a more fascinating place with their own imaginations."
Those building CBBC World said the emphasis would be on safety and responsibility, with no chatrooms or facilities for building new parts of the virtual world.
It is expected to go live in the summer with a full launch in the autumn to coincide with the CBBC relaunch.
BBC children's controller Richard Deverell said: "CBBC World is a good example of the way we need to go.
"The thing that interests me is that children are at the vanguard. And that is where we are taking Children's BBC."
(Source : BBC)
