GREEN EYED WORLD, when a star in the making meets Sprite (of course it's the other way around)

C'EST LONG,
C'EST LENT,
MAIS CA VIENT...
du bon advertainment ???

Hasbro to Create Branded Cable Channel through a joint venture with Discovery Communications, to launch in late 2010.

Ce sont les enfants qui vont être contents

"Today's announcement speaks once again to the power of Hasbro's brands and affirms the company's strategy of providing innovative and immersive entertainment experiences for consumers of all ages in any form or format where and when they want it," he said. "We recognized that if we were going to reach our potential both in terms of satisfying interest in our brands and enhancing shareholder value, we knew we needed to extend our value beyond our games."

Hasbro CEO Brian Goldner