01 March 2007

Scion rolls out second branded film

Toyota Brand's 'Stomping Grounds' Sticks With Storytelling, Not Ad Message

Toyota Motor Sales USA's cutting-edge, youth-centric brand Scion is rolling out its second branded-entertainment film, the 22-minute, documentary-style "Stomping Grounds." If you don't catch a screening at a film festival, the short will be airing on Scion Broadband, the car brand's online TV network.

Source : Madison&Vine

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