BrandContentByLaure

MY BLOG IS NOW on CHINACONNECTINTHECITY.COM

2012-01-26T16:27:00.003+01:00

THIS IS MY LAST POST ON THIS BLOG/ IT MIGRATES AT

WWW.CHINACONNECTINTHECITY.COM/CATEGORIES/MYBLOG

THANK YOU FOR YOUR VISITS

YOUKU and SINA at China Connect 2012 !

2012-01-26T16:23:00.000+01:00

More on 2 of the leading Chinese Internet players

China Connect, March 22-23 2012 in Paris - Overview

2012-01-26T16:20:00.001+01:00

About China Connect 2012: Theme, Speakers, Agenda etc...

Weeks-10 to China Connect / Influencia

2012-01-16T23:38:00.002+01:00

Tout savoir sur le E et le M-commerce

Pour s'inscrire, c'est ici:

Happy New Year to All

2012-01-16T23:32:00.001+01:00

CCTV prime Time Auctions of November 8

2011-12-14T17:20:00.004+01:00

Les enchères des créneaux de Prime Time sur CCTV en Chine

CCTV Prime Time Auctions of November 8

11/11/11 in China: Single's Day shopping frenzy - my article in Doc News

2011-12-02T17:15:00.000+01:00

11/11/11 en Chine: la folie acheteuse du Single's Day

11/11/11 in China: Single's Day shopping frenzy (google translated)

China Connect, March 22-23 2012: Register Now !

2011-12-01T17:36:00.001+01:00

"E and M-commerce in the age of brand consciousness"

is the conference 2nd edition main theme

We'll deal also with,

-Consumers insight through

"Youth: Entertainment and Luxury habits and consumption"

and

-Brand Building stakes through

Product design, logos and visual identity

Have a look to,

-the 1st speakers line up: www.chinaconnect.fr

-the agenda: www.chinaconnect.fr/agenda

2011-11-29T13:19:00.001+01:00

C'était Jeudi 24 Novembre, à La Maison de la Chine: China Connect InTheCity présentait "Beauty Academy" by Sephora

Ce qu'en a dit Petit Web, c'est ici

Du« Made in China » au « Designed in China » : un défi chinois

2011-11-16T13:56:00.005+01:00

"From Made in China to Designed in China: a Chinese challenge"

Mon dernier article ICI

In english / google translated here

Marketing and Digital in China: a few thoughts....

2011-11-14T23:07:00.003+01:00

...on 2012 trends in China, I share in this newly released book, along with 60 experts in the field of internet, marketing, e-commerce

China Connect, March 22-23, 2012, Paris

2011-10-22T00:50:00.003+02:00

Fin Octobre, les 1ers speakers seront en ligne avec des updates régulièrement: rendez-vous sur le site www.chinaconnect.fr et inscrivez vous pour profiter d'un discount de 300€ jusqu'au 15 Novembre 2011

End of October, first speakers will be online: visit us on www.chinaconnect.fr and suscribe by November 15th to get advantage of a 300€ discount

Launch of China Connect InTheCity: November 24th, 2011 - Paris

2011-10-22T00:36:00.004+02:00

Suite à la 1ère édition de China Connect, conférence annuelle de 2 jours sur le Digital et le Marketing en Chine, qui a eu lieu les 16 et 17 Juin derniers à la Maison de la Chine à Paris, je lance China Connect InTheCity, un rendez-vous en soirée, autour d'un case study marketing et/ou digital en Chine, toujours à La Maison de la Chine ;-)

Following China Connect 1st edition, the 2 day annual conference on Marketing and Digital In China, which took place June 16-17th, 2011 at La Maison de la Chine in paris, I launch China Connect InTheCity, an evening rendez-vous based on a marketing and/or digital case study in China, still at La Maison de la Chine

1ers invités/1st invites:
- Alexis de Gémini, auteur, réalisateur, producteur de "Beauty Academy", 1ère télé-réalité diffusée sur Dragon TV
- Rémi Guigou, Directeur de l'Image SEPHORA
- Laetitia Rambaud, responsable relations presse et publicité EMEA SEPHORA

www.chinaconnectinthecity.com

Formation "Marketing et Digital en Chine": 5 décembre 2011

2011-10-22T00:30:00.002+02:00

Quelques mois, après la 1ère conférence China Connect, je propose une 1ère formation sur le Marketing et le Digital en Chine

Il s'agit de proposer la "Big Picture" sur les enjeux du marketing et du digital- social media et mobile

Si vous êtes intéressés, vous pouvez regarder le programme plus en détail, et/ou vous inscrire sur le site de Comundi ou sur celui de Stratégies

"China Connect: de A à Z", dans la newsletter de l'IAB

2011-07-06T17:46:00.010+02:00

VIDEO + China Connect from A to Z

CHINA CONNECT 2011: Best Of (video)

2011-06-29T14:52:00.005+02:00

Video here

CHINA CONNECT in Stratégies, June 30th

2011-06-29T14:51:00.006+02:00

CHINA CONNECT in Les Echos, Friday 17th June

2011-06-18T16:20:00.003+02:00

in the Print edition, above

and on the web:Les stars de l'internet chinois en représentation à Paris

CHINA CONNECT on FRENCHWEB: Une porte d'entrée pour le web français

2011-06-09T15:21:00.005+02:00

C'est ici

"ENGAGEZ-MOI, SINON RIEN !" - QUAND UN SUCCES TV FRANCAIS INVESTIT LE WEB CHINOIS: "CAMERA CAFE" A L'ASSAUT DES BUVEURS DE THE

2011-06-04T20:45:00.008+02:00

N°18-7 JUIN

QUAND UN SUCCES TV FRANÇAIS INVESTIT LE WEB CHINOIS : «CAMERA CAFE» A L’ASSAUT DES BUVEURS DE THE

WHEN A FRENCH TV SUCCESS GOES ON THE CHINESE WEB: "CAMERA CAFE" STORMS TEA DRINKERS

with Nescafé inside

"Les 10 raisons d'assister à China Connect"

2011-05-31T22:58:00.002+02:00

La suite de l'article ici

"Time To Engage With Chinese Consumers"- Stratégies, May 19th

2011-05-21T19:59:00.002+02:00

"ENGAGEZ-MOI, SINON RIEN !" - BURBERRY EN MODE «CHINESE SOCIAL CONNECTION»

2011-05-02T20:36:00.004+02:00

N°17-3 MAI

BURBERRY EN MODE «CHINESE SOCIAL CONNECTION»

BURBERRY IN A "CHINESE SOCIAL CONNECTION" MOOD
with Burberry inside

"ENGAGEZ-MOI, SINON RIEN !" - DECO-BRICO AU SOMMET SUR L'ECHELLE DE L'ENGAGEMENT

2011-03-28T10:53:00.009+02:00

N°16-29 MARS

DECO-BRICO AU SOMMET SUR L'ECHELLE DE L'ENGAGEMENT

DECORATION-DO-IT-YOURSELF ON TOP OF THE ENGAGEMENT SCALE with Rona and Home Centre inside

"ENGAGEZ-MOI, SINON RIEN !" - L’INDIVIDU PLUS FORT QUE LA MARQUE : CRATE&BARREL ET L’HOMME MAXIMAL

2011-02-28T10:05:00.005+01:00

N°15-28 FEVRIER

L'INDIVIDU PLUS FORT QUE LA MARQUE: CRATE&BARREL ET L'HOMME MAXIMAL

THE INDIVIDUAL STRONGER THAN THE BRAND: CRATE&BARREL AND THE MAXIMALIST with Crate&Barrel inside

"ENGAGEZ-MOI, SINON RIEN !" - DE LA CONSTANCE DANS L'ENGAGEMENT

2011-02-11T10:08:00.007+01:00

N°14-11 FEVRIER

DE LA CONSTANCE DANS L'ENGAGEMENT

OF STEADINESS IN BRAND ENGAGEMENT with FORD inside

Grand Prix du Brand Content: Offremedia partenaire

2011-02-10T12:52:00.001+01:00

Et témoignage de Thierry Amar, avec le rendez-vous Brand Content d'Offremedia notamment au travers de ma chronique "Engagez-moi, sinon rien !".

"ENGAGEZ-MOI, SINON RIEN !" - CROWDSOURCING, CIVISME ET "MEMOIRE COLLECTIVE"

2011-01-20T09:01:00.005+01:00

N°13-20 JANVIER

CROWDSOURCING, CIVISME ET "MEMOIRE COLLECTIVE"

CROWDSOURCING, CIVIC SPIRIT AND COLLECTIVE MEMORY with Pepsi and LG inside

"ENGAGEZ-MOI, SINON RIEN !" - BEST OF 2010: 12 LIENS

2011-01-05T17:30:00.006+01:00

BEST OF 2010: 12 LIENS A PARTIR DE LA NEWSLETTER DU 5 JANVIER RUBRIQUE "MEDIA BRAND CONTENT"

BEST OF 2010, 12 LINKS TO GOOGLE TRANSLATE: CLICK ABOVE AND GO TO THE "MEDIA BRAND CONTENT" SECTION

"ENGAGEZ-MOI, SINON RIEN !" - DUEL AEROPORT-MALL, SERVIR LE LIEU OU S'EN SERVIR: DE L'EMOTION A L'INDIFFERENCE

2010-12-14T09:20:00.008+01:00

N°12-14 Décembre

DUEL AEROPORT-MALL, SERVIR LE LIEU OU S'EN SERVIR: DE L'EMOTION A L'INDIFFERENCE

DUEL AIRPORT-SHOPPING MALL: SERVE THE LOCATION OR MAKE USE OF THE LOCATION: FROM EMOTION TO INDIFFERENCE with Tommy Hilfiger and Moët&Chandon inside

"ENGAGEZ-MOI, SINON RIEN !" - BRANDORAMA - 2/2

2010-11-23T00:25:00.006+01:00

N°11/23 Novembre

BRANDORAMA: LES MARQUES SE METTENT AU PARFUM

BRANDORAMA: BRANDS THAT SMELL THE ROSES with NATURA and COURVOISIER inside

"ENGAGEZ-MOI, SINON RIEN !" - BRANDORAMA - 1/2

2010-11-16T09:32:00.009+01:00

N°10/16 Novembre

BRANDORAMA: LES MARQUES SE METTENT AU PARFUM

BRANDORAMA : BRANDS THAT SMELL THE ROSES, with Mitchum by REVLON inside

BRAND CONTENT "SPECIAL CHINE" in OCTOBER on DARKPLANNEUR.COM - N°4

2010-10-28T11:43:00.009+02:00

La participation et la co-création, piliers du web et du Brand Content chinois

N°4, 28 OCTOBRE - LE WEB (2/2)

Participation and co-creation, pillars of Chinese Brand Content

"ENGAGEZ-MOI, SINON RIEN !" - 9 / BRAND CONTENT IS CATWALKING !

2010-10-26T17:17:00.007+02:00

N°9/26 Octobre: Le Brand Content fait sa Fashion Week

Brand Content Fashion Week with Clear (P&G), Hewlett Packard, OMG, Sage inside

BRAND CONTENT "SPECIAL CHINE" in OCTOBER on DARKPLANNEUR.COM - N°3

2010-10-20T11:59:00.010+02:00

La Fiction et le Divertissement au top des formats Brand Content sur la toile

N°3, 20 OCTOBRE - LE WEB (1/2)

Drama and Entertainment: Chinese Top Brand Content genres

BRAND CONTENT "SPECIAL CHINE" in OCTOBER on DARKPLANNEUR.COM - N°2

2010-10-13T15:50:00.010+02:00

TV, Législation et Alcool fort...

N°2, 13 OCTOBRE : LA TELEVISION (2/2)

TV, legislation and Alcohol on TV: in english here

BRAND CONTENT "SPECIAL CHINE" in OCTOBER on DARKPLANNEUR.COM- N°1

2010-10-07T18:08:00.013+02:00

Télévision Chinoise est un terreau fertile pour le Brand Content

N°1, LE 6 OCTOBRE : LA TELEVISION (1/2)

Chinese Television offers great opportunities for Brand Content

BRAND CONTENT "SPECIAL CHINE" in OCTOBER on DARKPLANNEUR.COM

2010-10-07T17:42:00.011+02:00

"ENGAGEZ-MOI, SINON RIEN !" - SPECIAL CHINE : MY 4 CHRONICLES

2010-10-05T09:52:00.007+02:00

"ENGAGEZ-MOI, SINON RIEN !" - Spécial Chine - 4/4 : OF YOUTH, OF EMPOWERMENT, AND OF RED CARPET

2010-09-28T17:58:00.007+02:00

N°8-28 Septembre

SPECIAL CHINE, 4/4: DE LA JEUNESSE, d'EMPOWERMENT, ET DE TAPIS ROUGE. LA JEUNESSE AUX COMMANDES!

"Brand Content: Special CHINA": Of Youth, of empowerment and of red carpet, with Hewlett Packard inside

"ENGAGEZ-MOI, SINON RIEN !" - Spécial Chine - 3/4 : OF CONFUCIUS, OF THE OLD AGE AND OF WHOOPI GOLDBERG !

2010-09-21T18:22:00.006+02:00

N°7, le 21 Septembre

SPECIAL CHINE, 3/4: DE CONFUCIUS, DE LA VIEILLESSE, ET DE WHOOPI GOLDBERG ! LA VIEILLESSE A DE L'AVENIR !

"Brand Content: Special China": Of Confucius, of the old age and of Whoopi Goldberg ! with Tena (SCA) inside

MY "SPECIAL CHINA" on BRANDCONTENT.FR

2010-09-14T23:42:00.009+02:00

My 4 "Special China" articles published on: http://www.Brandcontent.fr

"ENGAGEZ-MOI, SINON RIEN !" - Spécial Chine - 2/4 : OF THE OPIUM WAR, OF TEA, OF COFFEE AND OF ALCOHOL ON TV

2010-09-14T23:38:00.009+02:00

N°6, le 14 Septembre

SPECIAL CHINE, 2/4: DE LA GUERRE DE l'OPIUM, DE THE, DE CAFE, ET D'ALCOOL A LA TV

"Brand Content: Special China": Of the Opium War, of tea, of coffee and of alcohol on TV, with Nescafé, Lipton and Martell inside

"ENGAGEZ-MOI, SINON RIEN !" - Spécial Chine - 1/4 : OF VULGARITY ON TELEVISION, OF MAO ZEDONG AND OF COSMETICS

2010-09-08T15:02:00.016+02:00

N°5, le 7 Septembre

SPECIAL CHINE, 1/4: DE LA VULGARITE A LA TELEVISION, DE MAO ZEDONG, ET DES COSMETIQUES. C'est la faute à MAO !

"Brand Content Special China": Of vulgarity on television, of MAO ZEDONG and of cosmetics with L'Oréal Yue Sai inside

ENGAGEZ MOI, SINON RIEN ! A BRAND CONTENT RENDEZ-VOUS

2010-08-31T16:44:00.007+02:00

Back from China, more to come on Brand Content

"ENGAGEZ-MOI, SINON RIEN !" - 4/ WHEN A BRAND UPRISES AN ICONIC TV PROGRAMME

2010-06-26T15:33:00.013+02:00

N°4, le 6 Juillet

QUAND UNE MARQUE RESSUSCITE UN PROGRAMME TV MYTHIQUE

When a brand uprises an iconic TV programme with Sage softwares inside

"ENGAGEZ-MOI, SINON RIEN !" - 3/ ONLINES GAMES, ADVERGAMES, SERIOUSGAMES: BRANDS ARE ON PLAY MODE !

2010-06-26T15:13:00.011+02:00

N°3, le 22 Juin

ONLINES GAMES, ADVERGAMES, SERIOUS GAMES: LES MARQUES JOUENT LE JEU !

Online games, advergames, serious games: Brands are on PLAY mode with SONY Pictures, Pepsi, BNP Paribas, inside

"ENGAGEZ-MOI, SINON RIEN !" - 2/ CANADIAN RETAIL CHAIN HAS ITS TV REALITY SHOW ON PRIME TIME

2010-06-26T15:07:00.014+02:00

N°2, le 8 Juin

"LE RETAIL FAIT SON SHOW TV EN PRIME TIME AU QUEBEC

Retail does its TV show on prime time in Québec with The BAY inside

"ENGAGEZ-MOI, SINON RIEN !" - 1/ BRANDS-INDIVIDUALS, THE NEW PARADIGM

2010-06-26T15:05:00.009+02:00

C'est un nouveau rendez-vous du Brand Content, auquel je vous convie dans 100%media, la newsletter d'Offremedia

A New Brand Content Rendez-Vous I invite you to in 100%media

N°1, le 25 Mai

"MARQUES-INDIVIDUS, LE NOUVEAU PARADIGME"

"Brands-Individuals, the new paradigm" with many brands inside

Brand Content: entreprises et créateurs. A vos marques. Prêts ?

2010-06-26T14:50:00.004+02:00

C'était l'intitulé de la conférence à l'occasion de la Fête de la Connaissance qui avait lieu le 14 Juin dernier au Petit Palais, organisée pour les 25 ans de l'Ecole des Métiers de la Culture (EAC)

"Garden Party" by Hidden Valley

2010-01-22T21:48:00.002+01:00

Repérée en Novembre 2009 et présentée lors de mon amphi aux étudiants en master com à Négocia le 16/12/2009, cette série web produite par les studio NBC Universal, met un légume par mois à l'honneur.

Sur le principe "du champ à l'assiette", l'hote Jennie Garth nous offre au travers d'une série de courts reportages plein d'infos gustatives et conseils nutritifs pour nous faire adorer les légumes !

"CASA COOP": Italians dive into web brandcontent !

2010-01-22T16:26:00.006+01:00

Launched in November 2009, weekly web serie Casa Coop is the 1st of its kind in Italy, and funded by national supermarket chain, Coop.

The sitcom takes place in a condominium and a supermarket, and tells the story of 3 families and 4 boys, in and around !

Shows Online, Brought to You by...

2009-11-26T22:44:00.004+01:00

"....Webisodes — part of a trend called branded entertainment — are growing because marketers feel compelled to find new methods to reach consumers in an era when the traditional media are losing eyeballs, ears, hearts, minds and perhaps other body parts to the Internet...."

More here

Christian Louboutin : quand l'ego prend le dessus sur le talent (de réalisateur)

2009-09-26T14:02:00.004+02:00

Rien à dire sur le chausseur talentueux. Et si le brand(ed) content a le vent en poupe chez les acteurs de la mode et du luxe, cet engouement ne doit pas pardonner toutes les initiatives des égos qui fleurissent à foison dans cet univers.
Psycho-Logic pour l'ouverture de sa nouvelle boutique à Hollywood

D'un côté, n'est pas Lagerfeld, par exemple, qui veut.
De l'autre, même Olivier Dahan ne nous fait pas toujours rêver

Rien de mieux pour moi, encore à ce jour, que la virée nouvelle vague de Zoe Cassavetes pour Lamarthe. C'était en 2007.

Bebo launch online fashion program

2009-09-15T16:21:00.003+02:00

Bebo has unveiled plans to launch an online fashion show, The Closet, in partnership with O2, from the end of the month.

Brokered by ZenithOptimedia, The Closet will be created and produced by Twenty Twenty Television. O2 will use the platform to support its new Load & Go card from O2 Money.

The Closet will be hosted by former model Jameela Jamil and feature makeovers, style guides and challenges, fashion-insider interviews, and celebrity closet rummages.

“The Closet and the partnership with Bebo is a key element of our marketing campaign for Load & Go,” said Alistair Johnston, marketing director at O2. “Given our target audience, the campaign has a strong online focus and we believe this is an ideal partnership through which we can communicate the benefits of Load & Go.”

Bebo Originals are funded by brand integration, an advertising revenue model developed by Bebo in which products and services are offered a sophisticated blend of plot integration, traditional product placement, and on-network online advertising. As sole sponsors of The Closet, O2 will be integrated seamlessly throughout the series embarking on a number of in-store high street giveaways and unique promotions around the new Load & Go card.

More on Bebo's projects under "Bebo orginals" HERE and HERE

CBS, Pepsi and Entertainment Weekly: First Video In Print Ad

2009-08-25T09:18:00.004+02:00

Innovate, to lead and...survive

PepsiCo will join with CBS to promote its Pepsi Max diet cola for men in the print ads and sponsor the fall debut of CBS's Monday-night comedies on Sept. 21.

It's here

Brand Content, Le Livre !

2009-08-11T12:22:00.006+02:00

Sortie 7 Octobre

Merci à Matthieu et Daniel pour leur confiance.

Pour en savoir plus, c'est ici

Social buzz video marketing by Samsung

2009-07-24T22:25:00.001+02:00

L'utilisation de la vidéo comme élément central de l' "interactivité sociale"et du storytelling
Ici la démo pour Samsung Mobile's HD camera phone

ZAC 16 , we've got a problem...

2009-06-18T20:00:00.006+02:00

Bravo à Leo Burnett Chicago et P&G: ces "lessiviers" qui osent
Daring, Innovative, above and most off all, well scripted and written
But let's see how buzz tranforms: as till now, it's still confidential...

and forget all the sexists critics on Adage !!

GREEN EYED WORLD, when a star in the making meets Sprite (of course it's the other way around)

2009-05-05T22:48:00.006+02:00

C'EST LONG,
C'EST LENT,
MAIS CA VIENT...
du bon advertainment ???

Hasbro to Create Branded Cable Channel through a joint venture with Discovery Communications, to launch in late 2010.

2009-05-03T22:35:00.002+02:00

Ce sont les enfants qui vont être contents

"Today's announcement speaks once again to the power of Hasbro's brands and affirms the company's strategy of providing innovative and immersive entertainment experiences for consumers of all ages in any form or format where and when they want it," he said. "We recognized that if we were going to reach our potential both in terms of satisfying interest in our brands and enhancing shareholder value, we knew we needed to extend our value beyond our games."

Hasbro CEO Brian Goldner

Agrégateurs de contenus de marques: du nouveau

2009-04-25T13:42:00.006+02:00

A noter les initiatives plus ou moins anciennes, sur des registres quelque peu différents, celles d'ADICTIZ d'un coté, pour les addicted en effet (infos bourse etc...) - mais où est le fil RSS pour que les annonceurs présents s'abonnent ? - et qui se rapproche d'ailleurs dans le mode collaboratif/appel à création d'EYEKA, et, LA TELE DES MARQUES de l'autre, la vitrine de l'actualité vidéo des annonceurs (Hugues, ça bouge !)

Crise ou pas, les marques montrent leur potentiel en inspirant notamment les entrepreneurs du web, qui vont même "chatouiller" les bastions de la création

Marques pas mortes !

Personal Branding: un vrai boulot

2009-04-24T18:45:00.003+02:00

Une interview vidéo d'Olivier Zara autour du livre "Réussir sa carrière grâce au Personal Branding"
En cliquant su le titre, ou ici

Des Prix, encore des Prix

2009-04-20T11:23:00.003+02:00

Après un Prix Spécial au Cyber Cristal du festival de la pub de Méribel en décembre 2008, Eco Emballages vient d'obtenir le Prix Marketing Digital du site Corporate 2009 : vosu pouvez retourner voir Stéphane Thébaut et "La Saga du tri" !

Emballée en 18' chrono ...

2009-01-14T18:19:00.006+01:00

... "La Saga du tri" pour le site d'ECO EMBALLAGES

5ème gauche* m'a confié la mission de proposer une émission visant à convaincre le grand public des enjeux du tri et du recyclage, et de trouver une personnalité qui puisse animer le site et le programme
C'est donc à titre indépendante que j'ai pris en main l'intégralité de ce projet: recommandation de la réalisatrice et de l'animateur-présentateur Stéphane Thébaut, écriture - Angelica, quel souvenir ! - en étroite collaboration avec l'agence, direction artistique (pas contente du tout de moi !), tournage, montage, post-prod, devis, contrat, livraison clé en main

*C'est Xavier Tormès qui m'a appellée: les directeurs de création comme lui, c'est le rêve. Merci-merci Xavier !

Après une longue parenthèse, je reprends la parole avec cette actu; un nouveau blog à venir sans doute, plus complet avec l'ensemble des productions, revue de presse etc...

Il y a des OEF dans l'air...

2007-09-20T23:16:00.002+02:00

13 avril- 20 septembre...j'avais bien lu que les blogs, un jour ou l'autre on s'en lassait.
je reprends du service pour la bonne cause sachant que vous êtes des milliers à "m'avoir" dans vos favoris (pourquoi ??)

FANNY GRANGIER est une SERIAL ENTREPRENEUSE Je pense qu'il est temps que le ministre du travail... la convoque fissa pour nous dire comment on fait pour monter une boite en 6 mois avec autant de succès, prometteur...

Alors voilà, femmes, hommes -qui aimez les femmes- FAITES DES BEBES, SEULE, A DEUX, A 10...si vous voulez pas, ben faites un effort (9 mois, allez...) car il y aura assez d' OEF pour toutes !!!!!!!!!!!!!!

I WISH YOU AN ENORMOUS SUCCESS, CONGRATULATIONS

Un air de Godard chez le maroquinier Lamarthe

2007-04-13T21:30:00.000+02:00

Elettra Rossellini aux faux airs de Jean Seberg ... le retour d' "A bout de souffle" par Zoe Cassavetes, la fille d'un de mes réalisateurs préférés : superbe !
C'est LA

"Libre comme l'air" et "Deedee" : quand les shampoings s'y mettent...

2007-04-05T06:30:00.000+02:00

J'en parle car c'est ce à quoi je me destine : proposer aux annonceurs de raconter des histoires sur le web, et les mobiles et puis pourquoi pas pour finir en télé : mais j'ai quitté

la télé car je crois plus aux web et
aux mobiles pour produire ces petites pastilles pleines de fraîcheur , servies chaudes et à

n'importe quelle heure du jour et de la nuit sur mon laptop...

Sunsilk/Libre comme l'air et Garnier/Deedee se mouillent : on attendait pas forcément aussi vite ce secteur d'activité préempter de cette manière les nouveaux médias : c'est à saluer, car ça met en confiance sur le potentiel !

C'était un poisson d'Avril...!!!!!

2007-04-03T06:30:00.000+02:00

Suite à mon post du 29 Mars sur votre avatar à envoyer pour la 1ère publicité virtuelle dans le monde virtuel de Second Life... je me demandais où nous allions... et bien, c'est officiel: POISSON D'AVRIL !

Les apéros du jeudi : 1ers retours...

2007-04-01T04:45:00.000+02:00

de la part de Janique sur son blog : le blog de la ménagère

les petites annonces interactives : à suivre

2007-03-31T07:45:00.000+02:00

C'est ici pour l'annonce LIVE

Source : Transnets

Wanted // Avatars dans Second Life

2007-03-30T02:20:00.000+02:00

Posté depuis cet après midi, 13h

MAIS OU VA T ON ??!!!!!

TriBeCa recherche 50 avatars dans Second Life pour le tournage d’une publicité virtuelle pour un annonceur très tendance. La publicité passera ensuite sur les écrans plats des lieux les plus branchés de SL.

Si vous êtes disponible en semaine, merci de nous envoyer vos mensurations et votre photo le plus rapidement possible. Nous vous invitons à envoyer cela à : sylvain[at]tribeca.fr

Source : Blog Marketing Alternatif

...A Pékin, une clinique militaire désintoxique les « accros » au Net

2007-03-30T02:00:00.000+02:00

On découvre aujourd'hui que les autorités chinoises réservent un traitement particulier aux jeunes accros à Internet et au jeu en ligne. Du moins, à ceux qui ont les moyens de payer, ou leur famille. Près de Pékin, une clinique militaire se propose de les désintoxiquer, moyennant 10 000 yuans (soit 1300 dollars, 974 euros) par mois, rapporte l'AFP

Depuis son ouverture fin 2004, l'établissement, situé aux abords de la capitale chinoise, a déjà reçu plus de 1500 patients (âgés de 14 à 36 ans). Dès leur arrivée dans le quartier militaire de Daxing, les jeunes sujets sont soumis à un régime spartiate. Réveil tous les matins à 6h30 et interdiction de sortir les dix premiers jours. Le tout étant agrémenté de sport, de séances de thérapie et d'une (re)prise de contact avec le monde réel (laver son linge, jouer avec de vrais objets...)

Pour les plus récalcitrants et pour les patients qui souffrent de troubles du sommeil, les responsables de la clinique ont prévu un programme intégrant des électrochocs de faible voltage, à travers des aiguilles placées sur le corps, en référence à la technique de l'acupuncture, précise l'AFP.

Selon le fondateur du centre, Tao Ran, cité par l'agence française, il existe en Chine près de 2,5 millions de « drogués » de l'Internet. Un chiffre important rapporté à la population d'un pays comme la France, mais qu'il convient de relativiser au regard d'un pays-continent comme la Chine, qui compte aujourd'hui 1,3 milliard d'habitants. Il y aurait, selon l'AFP, une trentaine de cliniques spécialisées dans le traitement de la dépendance au Net et au jeu en ligne.

Une fois leur traitement terminé, les patients ne sont pas à l'abri d'une rechute. Mais concernant ce point, les autorités de Pékin ont tout prévu. L'ouverture de nouveaux cybercafés est en effet interdite depuis le début de l'année 2007. Et pour les lieux déjà en activité, leur accès est désormais interdit aux mineurs.

Source : O1Net

Vote Different

2007-03-26T15:32:00.001+02:00

Ah si nos candidats avaient de bons conseillers en communication...on se régalerait !

Le 29 mars, à partir de 19h30 à l'Arsenal, 4è

2007-03-26T04:30:00.000+02:00

Venez prendre un verre et jeter un coup d'oeil sur ce que le projet d'une nouvelle chaîne de tv - qui promeut les valeurs d'une société impliquée dans la vie de la cité, concernée par l'avenir de la planète, au travers d'un mode de vie plus collectif - a inspiré aux internautes, qu'ils soient designers, musiciens, auteurs etc...

Pour en savoir plus, c'est sur le site des apéros du jeudi

Votez Marcel !

2007-03-18T02:00:00.000+01:00

... sur le site très sympa fait par Chewing cum et son besognieux patron, Samuel Katan (hello !), pour l'assureur MAAF qui devient occasionnellement le Mouvement pour un Avenir Assurément Formidable...

En ces temps de campagne, en avant pour une promenade bucolique...

Eisner Promises Killer Content From New Web Studio

2007-03-14T02:00:00.000+01:00

Qui a dit que le web était un truc de d'jeun's ?!
L'ancien patron de Disney veut faire oublier LonelyGirl...

FORMER DISNEY CEO MICHAEL EISNER on Monday officially opened the doors to a new studio geared to producing and distributing quality plot-driven Web video.

Dubbed Vuguru, and backed by Eisner's investment firm The Tornante Co., the studio's first series, "Prom Queen," is slated to premiere online April 2 with a roster of advertisers including beverage marketers FIJI Water and POM Wonderful.

The debut series aims to knock LonelyGirl15 off her perch as the queen of YouTube. "Prom Queen" is a scripted, serialized mystery told over 80 episodes--each running 90 seconds long--and set against the final two months of a high school class's senior year leading up to prom night.

"In the past few years, the development of exciting and innovative digital media platforms and technologies has outpaced the creation of truly great content," said Eisner, a veteran storyteller, in a statement announcing the launch.

The short-form episodes will be released daily across various Web platforms, and are aimed at young, early adopters of easily digestible media clips. The series will also have its own Web home at PromQueen.tv.

"The daily blast of short-form content has huge potential to create a tight bond between the show's characters, viewers and advertisers," said Douglas Cheney, co-founder of the independent production team Big Fantastic, which teamed with Vuguru to produce "Prom Queen."

(...)

Pour lire la suite

MSN Creates Online Content That Actually Draws People

2007-03-10T07:30:00.000+01:00

Quelques case studies américains toujours plein d'enseignements...

... et un lien vers un contenu qui illustre à nouveau, sur une thématique pas des plus sexy, l'énorme potentiel des contenus de marque
Il y a 3 ans j'étais allée voir YahooFinance pour leur proposer 4 émissions de vulgarisation de l'univers de la finance... un peu top sans doute; bravo à Barclays pour Bienvenue chez les Barclays !

Heineken Skypecasts Concert

2007-03-10T07:00:00.000+01:00

Heineken is known for its innovative approach to marketing and like many brands it's active in the area of music. That activity includes sponsorship of music events and venues and it's always looking for new ways to get in touch with its target audience.

In recent years, it's worked closely with Qi-ideas to develop online innovation to help break through the clutter.
Last September, it took that approach to a new level.

Internet telephony brand Skype introduced Skypecasting in August 2006, a new feature that allows up to 100 consumers to be in direct contact at any one time. Heineken on Sept. 8 became the first to host a live concert broadcast via Skype throughout the world. Dutch band Johan broadcast an exclusive acoustic gig to an audience who had won their right to participate via a contest on Heineken's website.

The great advantage of the Skypecast is that unlike a webcast, it's possible to have a two-way interaction with listeners asking questions and applauding.
While the gig only lasted a short while, the activity also created video content for the brand that could be viewed online for months after the actual event.

Heineken generated a host of free public relations placements from the global media first as well as garnering early learning about a new medium that could become an important channel in the future.

2007-03-10T05:00:00.000+01:00

Je suis fan du travail de James Nachtwey depuis longtemps : il est un des 3 lauréats des TED Prizes

Ci-joint une vidéo des 3 gagnants

Pour retrouver l'oeuvre de cet immense photographe de guerre, son site

What's the Biggest Trend or Challenge in Digital Media?

2007-03-07T04:00:00.000+01:00

In case there was still any doubt, digital is emerging "as the hub of marketing," and it's changing the ad world at a rapid pace. Advertising Age's Emily Tan asked some of digital's top movers to identify the biggest trends and challenges that lie ahead.

For These Execs It's All About Video -How to Make It, Monetize It, Distribute It

Here are excerpts from their e-mail responses.

Source: AdAge.com

Requiem pour NIKE

2007-03-02T03:30:00.000+01:00

The thrill of victory and the agony of defeat are physically felt in a 60'' spot for Brand Jordan.
Set to Mozart's Requiem, the ad promotes the Air Jordan XX2 shoe
An other jewel from Wieden&Kennedy NY

Scion rolls out second branded film

2007-03-01T20:30:00.000+01:00

Toyota Brand's 'Stomping Grounds' Sticks With Storytelling, Not Ad Message

Toyota Motor Sales USA's cutting-edge, youth-centric brand Scion is rolling out its second branded-entertainment film, the 22-minute, documentary-style "Stomping Grounds." If you don't catch a screening at a film festival, the short will be airing on Scion Broadband, the car brand's online TV network.

Source : Madison&Vine

Video Plays Key Role In Digital Magazine Future

2007-03-01T01:00:00.000+01:00

ALTHOUGH ONLINE VIDEO ISN'T YET a profit center for many magazine publishers, it should achieve profitability in the near future, according to a panel of magazine executives discussing online video at "Magazines 24/7," a conference hosted by the Magazine Publishers of America in Manhattan on Tuesday. One key was closing the gap between online video ad rates and those of traditional TV.

Paul Maidment, the editor of Forbes.com and executive editor of Forbes magazine, noted that Forbes.com's video streams reach more daily viewers than CNBC's traditional TV ops. But "they still get ad revenue in multiples, and multiples of multiples" of what Forbes receives, Maidment said. Even if online video doesn't achieve parity with traditional TV, the disparity suggests there is "a big pot of money out there" for magazines delivering online video.

In the short term, magazines will continue delivering and expanding their online video content even if it isn't a big profit center, said Todd Unger, senior vice president of Time4 Digital, recently acquired by Bonnier. "If we don't provide it," he added, "there are people in these verticals" that will. Likewise, Ann Shoket, editor in chief of Seventeen magazine, warned: "If you don't have video, you can't have viewers. It's as simple as that."

Asked what form effective video advertising will finally take, Maidment conceded, "no one has yet found a workable advertising model. At the moment, we're mimicking TV." However, this is already changing, he noted, predicting that ads will "get shorter and shorter ... you're now seeing pre-rolls getting down to three seconds. You'll see more things heading that way."

Source: OnlineMediaDaily

MISSION ZERO: because Power is nothing without control...

2007-02-28T00:30:00.000+01:00

!!!!!!! TARANTINONESQUE !!!!!!
(click to watch the film)

You said Communitainment ?

2007-02-26T23:06:00.001+01:00

INCREASINGLY, CONSUMERS ARE AIDING AND abetting the melding of communication, community, and entertainment in a trend dubbed "communitainment" in a new report from Piper Jaffray.

In the 425-page report entitled "The User Revolution," the investment bank describes the emergence of "communitainment," a trend involving consumers moving communication beyond a mere exchange of information to facilitate an exchange of content, ideas, and entertainment within an online social context.
As Internet consumption continues to steal time spent with other media, advertisers need to learn how to tap into online communities to reinforce their brands.

"Communitainment" is a type of content consumption that is new to the Internet, says report author Safa Rashtchy, who researched developments supporting the phenomenon for nearly two years. Rashtchy is managing director/senior analyst of the investment bank's Internet Media (IM), Commerce and Marketing practice.

The report suggests that "Communitainment" will at least partially replace other forms of content--i.e., TV, magazines, and even big Internet sites in favor of niche content sites.
Piper Jaffray projects that one-half of all content consumption will be "Communitainment" over the next decade driven by IM, social networking, photo and video-sharing sites--up from around 30% in 2006.
(...)
"Communitainment" and time spent on the Internet and on so-called Usites such as YouTube, Heavy.com, Facebook, Yahoo Answers, Google Video, and MySpace has radically redefined content consumption patterns, in the process "creating confusion for advertisers and agencies alike. In a way, we believe Usites are the Internet's democraticized version of the reality TV trend with users placed in control of content creation," the report states.

The implications of "Communitainment" are profound.
"Not only are these consumers not available to see commercial messages from other [media] channels," Rashtchy said, "but they're also heavily engaged in activity that they would not like to be distracted from by commercial messages."

When consumers watch TV, he observed, there remains an unwritten contract that they get commercials in exchange for free programming. Of course, this contract is subverted on a daily basis by DVRs.
With "Communitainment," Rashtchy noted, "there is no such contract available. Content is created and shared by users. It's a closed system and advertisers have to find a way to get into it. But once you get in, you're actually part of the family." Part of the family, that is, if advertisers can indeed gain consumers' trust.

The report suggests that advertisers need to become more integrated in the activities in which consumers engage, offering free content and services to align themselves with consumers' interests: "If done successfully, this type of advertiser engagement could have a significant long-term impact as consumers will be willing and eager distributors of the advertisers' message and brand to the rest of the community."

In addition, the report states: "The importance of the Communitainment trend is not just in shifting traffic patterns but, more importantly, in the way users view content as a free-flowing part of the communication spectrum. As such, many participants in communitainment view content such as music or video as an integral part of their experience and not as a distinct entity for which they have to pay," the report states, qualifying: "Of course, beyond communitainment, there are other contexts in which users are willing to either pay for content or, at a minimum, receive an advertisement in exchange for the content."

Source : OnlineMediaDaily

Mini Builds Expansive Campaign Around Quirky Webisodes

2007-02-24T00:15:00.000+01:00

Taking a lesson from parent BMW, Mini USA is introducing a series of online short films that track the adventures of a character named Hammer and his sidekick Coop, a Brit-speaking Mini.

The "Hammer & Coop" project, directed by Todd Phillips ("Old School" and "Starsky & Hutch"), is also spun out across various nontraditional media: 15-second video-on-demand spots for mobile handsets, "Find Coop" contests in Second Life, a "Hammer & Coop" MySpace page, iPod video downloads and a red-carpet movie-premier-type event in Manhattan's Union Square.

Hanging from billboards
There's also a quirky outdoor campaign in three major markets: a mannequin of Hammer "parachuting" in and hanging from billboards and a life-size, fiberglass version of Mini. More traditional billboards in 80 markets will show the two characters under headlines such as "Kick Some Asphalt."
(...)
Trudy Hardy, marketing manager of the Mini, said the "Hammer & Coop" campaign for the redone 2007 Mini is aimed at men 25 to 54 years old. "But this will have a very broad appeal."

Innovative mag effort
In addition to the outdoor and online components, there's also a heavy old-media presence, albeit with a new twist: The car that was once a Playboy centerfold took its case to publishers in seeking their help in developing "Hammer & Coop" tie-ins that fit their books, Ms. Hardy said. Rolling Stone and Premier have created "fake" front covers on their back covers that promote a fictitious "Hammer & Coop" movie. The 10 or so pages in the back of the magazines will integrate each title's normal features, written and designed by their staff, but with editorial about "Hammer & Coop." In certain areas, Premier will put the "back" cover facing buyers in magazine stands.

Men's Health will integrate "Hammer & Coop" exercises on its monthly workout poster. The March issues of Maxim, Stuff and Blender will contain an eight-page fashion spread of Hammer and Coop shot by Maxim's fashion director, Stan Williams.

Ms. Hardy said the six online episodes will eventually be available on DVD, along with a mock music video of Asia's 1980s hit "Heat of the Moment," which is featured in the final webisode.

A teaser movie trailer, which appeared to be promoting the "Hammer & Coop" action flick, broke in 1,000 theaters earlier this month and encouraged viewers to visit hammerandcoop.com, where the same trailer was shown (Mini wasn't named in the trailer).
(...)

Source: AdAge.com

Is Bud.tv a case study for Branded Entertainment ?

2007-02-23T23:45:00.000+01:00

Clamor Over Site Shows That Marketers Who Own Media May Be Playing Under Tougher Rule

Are marketers who create channels to disseminate their own branded content subject to a different standard than standard-issue advertisers?
After the attorneys general of 21 states told the No. 1 U.S. brewer that, as a media owner, it is playing by a different, more stringent, set of rules, the notion of a higher standard for branded-entertainment ventures could have a chilling effect if it's applied broadly.

Source : Madison&Vine

Ad-Supported New Yorker Cartoon Animations To Be Podcast

2007-02-23T23:15:00.000+01:00

A NEW ITUNES PODCAST WILL turn New Yorker cartoons into short ad-supported animations.

Created by startup RingTales, which has the exclusive license to animate and distribute New Yorker cartoons, the clips will each be 15 to 30 seconds long, and will be available via www.ringtales.com/podcast.

Subscribers to the free podcast will get three new animations a week. The company plans to syndicate the New Yorker animations widely across the Internet and mobile devices.

Source: OnlineMediaDaily

IAC moves into online video

2007-02-07T07:30:00.000+01:00

Barry Diller and IAC/InterActive Corp. has purchased Manhattan-based CollegeHumor.com, originally a content creator/UGC destination for videos of frat parties and wet T-shirt contests.
However, IAC plans to focus solely on the creation of original programming, uploading one or more comedy video shorts per week.
The site will be edited by Daley Haggar, a comedian and writer who has worked on "South Park" and NBC's "The Apprentice."

The UGC movement has captured most of the buzz around online video, but Diller believes professionally produced, high-quality ad-supported video can generate a bigger audience.
The idea is to create an online alternative to "Saturday Night Live" or Comedy Central's "The Daily Show", beginning first with a multimedia comedy news program called "23/6" (a spoof on the phrase 24/7). The program is partnered with the left-leaning blog The Huffington Post.

Source : The Wall Street Journal

MySpace offers £1m directing job

2007-02-07T06:40:00.000+01:00

Social networking website MySpace is running a competition to win the director's job on a £1m feature film.

Site users and experts including directors Anthony Minghella and Kevin Macdonald will choose the winner from short films submitted to MySpace.
Production partners Film4 and Vertigo Films will then help develop a project.
MySpace users will be able to contribute to the script and audition for roles in the film, due to be completed by the summer of 2008.

Film fans

The MyMovie MashUp project, which launches on Wednesday, is open to all UK residents - from established film-makers to industry newcomers.
Film4 executive Peter Carlton told Variety magazine: "Until you know what sort of director you're going to get, it's difficult to know if a British thriller or an improvised comedy would be more appropriate."
The project will also involve MySpace users in development, casting and marketing decisions.
The finished film is expected to be released almost simultaneously in cinemas and on MySpace and Film4.

Source : BBC World

Les opérateurs mobiles préparent une offensive contre les géants de l'Internet

2007-02-07T06:30:00.000+01:00

L'hégémonie de Google dérange. Obligés de composer avec le moteur de recherche numéro un sur Internet, les grands opérateurs de téléphonie mobile sont tentés de réagir. Le congrès 3GSM de Barcelone, raout annuel des acteurs du marché qui se tiendra du 12 au 15 février, sera l'occasion de réunions "secrètes" pour décider de la future politique Internet à mener sur les mobiles.

C'est le Sunday Telegraph qui le dévoilait dimanche dans ses colonnes : une rencontre devrait réunir les principaux opérateurs de téléphonie mobile en marge du congrès. Cingular, France Télécom (Orange), Deutsche Telekom (T-Mobile), Hutchison Whampoa, Telecom Italia (TIM), Telefónica et Vodafone devraient participer à ces "pourparlers secrets de haut niveau".
La finalité serait évidemment de "garder une plus grande part des revenus publicitaires" sur portables en proposant des annonces plus ciblées et mieux adaptées aux mobiles. De plus en plus de clients de ces grands opérateurs consultent Internet via leurs mobiles, d'autant qu'ils disposent maintenant d'une technologie et d'une ergonomie mieux adaptée à la navigation sur le Net. Selon un cadre interrogé par le journal britannique, "c'est un moment important pour les moteurs de recherche sur mobile, nous devons être présents et faire évoluer nos options à très haut niveau".

YAHOO! ET GOOGLE, CONCURRENTS OU ALLIÉS ?

Google et Yahoo!, les deux géants de l'Internet principalement visés, sont déjà implantés dans ce secteur et ont des accords de recherche par mobiles : Google opère avec Vodafone, T-Mobile, 3 de Hutchinson et China Mobile, tandis que Yahoo! a notamment passé des accords avec Vodafone et 3 de Hutchinson. Ce dernier pratique d'ailleurs l'ouverture tous azimuts puisque après avoir passé différents accords de téléphonie gratuite avec Skype ou de messagerie instantanée avec Microsoft, il vient d'annoncer l'ouverture en Grande-Bretagne de son réseau 3G à Internet. Côté constructeurs, Google est associé avec les mobiles BlackBerry, BenQ, Motorola et Sony-Ericsson, alors que Yahoo! a signé avec Nokia, Motorola, RIM ou encore Samsung. Et des rumeurs vont bon train quant à la fabrication d'un téléphone mobile signé Google et Samsung, censé concurrencer directement l'iPhone d'Apple, et sur un projet de moteur de recherche destiné aux plateformes mobiles sur lequel les deux géants de l'Internet plancheraient ensemble.

Pour l'heure, c'est un marché à peine émergent, constitué pour l'essentiel de SMS que captent les opérateurs. Mais avec plus d'un milliard de téléphones portables vendus en 2006 pour plus de 600 millions de clients, la généralisation de la 3G, qui accélère sans cesse les débits et la qualité de consultation, c'est un marché très prometteur que visent les géants de la téléphonie et du Web réunis.

Source : Lemonde.fr

La France au travail !

2007-02-07T06:15:00.000+01:00

les petites pépites du net ...

Allez, rendez vous avec le 3è Homme de la campagne présidentielle, l'ultra libéral Marc Maillard, dès le 12 Février, sur www.lafranceautravail.com

Toyota Harnesses Mobile Video For FJ Cruiser

2007-02-06T08:45:00.000+01:00

TO PUSH ITS NEW OFF-ROAD FJ Cruiser, Toyota has enlisted the help of Saatchi & Saatchi LA and mobile services firm The Hyperfactory for a cross-channel marketing blitz.

The campaign blends text, banner, mobile TV and video advertising, while making use of Hyperfactory's recently launched Mobile Media Network--an integrated 3G branded mobile platform.

Users will be driven to branded video--documenting the FJ Cruiser racing team competing in the Baja 1000--with banner ad takeovers of the Sprint Wireless Web Sports home page and ESPN Mobile immediately following Super Bowl Sunday, as well as an exclusive two-month takeover of Go2's sports mobile channel, Go2WinterSports.

The campaign will also use MobiTV's new offering--which launched last month at the Consumer Electronics Show in Las Vegas--allowing viewers to click on branded "Two Roads to Baja" clips. The mobile media program will use MobiTV to display branded content as advertising, including videos, screen savers, driver-blogs, stories and images from the race.

Short-form video clips and clickable mobile TV ad-units will run throughout MobiTV, while another exclusive takeover on Versaly's video-on-demand channel, Fast Lane, will attempt to drive users to the Toyota FJ Cruiser mobile microsite. (The Fast Lane channel is available for free on Channel 61 to all Sprint Power Vision Subscribers.)

The campaign marks Toyota's early efforts to "market to our customers using the power of mobile communications," according to Kim McCullough, corporate manager, marketing for Toyota FJ.

Saatchi and Saatchi also created a YouTube page for the campaign. As of Friday, a short "Two Roads to Baja" video illustrating the FJ Cruiser in off-road action had been viewed over 600,000 times since being posted on Jan. 23.

Said John Lisko, communications director of Saatchi & Saatchi, of his relationship with Hyperfactory: "We worked closely together to ensure there were hours of extra snack-sized footage and material from the program to leverage across the mobile arena."

Others clients who have tapped The Hyperfactory for mobile marketing include Coke, Motorola, and Vodafone.

The Hyperfactory in partnership with Saatchi & Saatchi LA created a fully integrated, branded mobile campaign for the Toyota FJ Cruiser and the mobile launch of its "Two Roads to Baja" branded entertainment show.

Backed by cross-carrier mobile media support, the program encourages users to click through and engage with branded content. Like the TV show, the mobile program attempts to connect with viewers.

Source: MediaPost Publications

Super Bowl Ad Watch : Top spots

2007-02-06T08:30:00.000+01:00

Les slots les plus chers du monde pour les meilleurs spots ?

Have a look !

iVillage Hosts Second Life Fashion Show

2007-02-02T21:45:00.000+01:00

AIMING TO BOOST ITS REAL-WORLD popularity, NBC Universal's iVillage Monday will host a "fashion show" in the simulated world Second Life.

The initiative, coinciding with the start of Fashion Week in New York, will mark the third time since December that iVillage has held an event in Second Life, where it aims to connect with the Internet-savvy Web users who frequent the site.

"If we can get this group of women--who are chatty, who look to one another, who frequently are bloggers themselves--that's a great way to market ourselves in a new form of media," said iVillage Chief Marketing Officer Linda Boff.

Monday's show will feature virtual clothing and accessories designed by fictional Second Life-only companies. Second Life residents who go to the event will be able to "teleport" to the designers' game-world stores, where they can use Linden dollars to outfit their avatars with the featured items.

iVillage has hired Electric Sheep to launch its area in Second Life, the iVillage Loft; for the fashion show, iVillage tapped a virtual modeling agency, Boff said.

Yet, for all the work that has gone into the event, no more than 400 avatars will be able to attend in Second Life due to technical limitations. Boff said iVillage is investigating streaming the event elsewhere on the Web.

Source : Online Media Daily

Disney cartonne sur Itunes

2007-02-02T08:00:00.000+01:00

Downloads of Walt Disney films on the iTunes platform have risen sharply to more than 1.3m after only three months on sale, putting pressure on other Hollywood studios to join Apple’s digital service.

Disney began selling its new movies on iTunes in October. But other studios have resisted its lead, partly because of fears that they will upset retailers such as Wal-Mart and Target, which are responsible for most DVD sales in the US.

Target has expressed concerns about the effect of downloading on DVD sales and pricing. But in an exclusive video interview on FT.com, Bob Iger, Disney’s chief executive, said digital distribution was “creating more consumption of media”. He added: “The message that we deliver to our traditional [retail] partners is that the pie is getting bigger.”

He dismissed fears that digital downloads would cannibalise DVD sales, pointing to record sales of Cars, a Disney animated movie, and of Pirates of the Caribbean: Dead Man’s Chest, which is on course to be the biggest selling DVD ever.

Mr Iger said retailers’ concerns were to be expected but Disney had to sell content on digital channels. “If we don’t put our content on these platforms, which the consumer has obviously embraced, other entities will create content and fill that void.”

The launch of Pirates of the Caribbean and Cars on iTunes helped push Disney download sales through the 1m barrier, with the total number of Disney downloads sold on iTunes doubling over the Christmas period.

Disney also put its TV programming on iTunes a year ago and has sold more than 20m downloads.

The company’s buoyant DVD sales come as the media industry braces itself for a DVD slowdown. After several years of growth, the market is maturing.

Source: Financial Times

A More-Targeted World Isn't Necessarily a More Civilized One

2007-01-31T08:00:00.000+01:00

Our Alarming Momentum Toward a Narrowing of the Collective Mind

Better, narrower targeting in the marketing world is taken as an absolute good, if not the holy grail. And certainly it behooves marketers to seek audiences open to their messages, and to tailor messages to heavy users of their products.

I heard a media expert say this on a panel a while back: "If I'm a dog-food maker I am now able to send my commercial messages only to dog owners."
I guess that spells good news for the makers of dog food and addressable media technology. But the statement also sends a little shiver up my spine as it hints at an increasingly alarming media and cultural trend -- the narrowing of the collective mind.

In the wider media world, it's also taken as an unalloyed good that we can receive only the messages we've already decided we want to see.
In the mainstream media, it's the Fox News effect -- with more media outlets trying to emulate that ideologically single-minded approach and screeching to an ever more credulous choir.

The web, while granting us access to a previously unimaginably wide world of information and content, has paradoxically also encouraged us to create an opinion cocoon. We don't need to read what some blowhard editor thinks are important stories; we can assemble our own news channel. We can find a small online community that can justify our taste in anything.

This isn't so much a lament for the collective consciousness and memory that mass TV provided during my life up to now. Nor is it primarily a defense of the pleasurable and intellectually fortifying practice of reading and considering things way outside of your area of interest, intentionally or by accident.

What seem to bear examination are the issues that attend the flip side of the customization/consumer-control coin -- that the contraction of our worldview makes us less likely or less able to engage in real debate, to evaluate foreign ideas, to get dirty. As Guy Barnett, founder of New York agency the Brooklyn Brothers, puts it in the agency's blog : "No one changes their mind anymore." "If everyone agrees with you," Barnett notes, "where's the fun?"

When I read about this group or that individual seeking to ban what they deem offensive (an insurance company can't depict K-Fed as a restaurant worker because it demeans restaurant workers; the Chinese can't depict pigs in ads as pigs run afoul of a segment of the population), first I laugh. Then I get concerned that this will become the way of things. Maybe one day you won't be able to say anything to anyone because a common language or the ability to grapple with or laugh at something outside of your comfort zone will have fallen away.

The famous Heinlein quote that tells us "specialization is for insects" also tells us that "a human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly."

To that list perhaps we should add: "Watch a dog-food commercial even if she doesn't currently have a dog."

Source: AdAge

Rupert Murdoch à Davos : Internet fragilise l’équilibre des grands médias.

2007-01-31T07:25:00.000+01:00

Le patron de News Corp, qui a su percevoir à temps le potentiel et le danger d’Internet en rachetant MySpace, est intervenu à Davos pour expliquer qu’Internet entrainait des modifications profondes pour les médias. L’expansion continue du nombre de sites Internet, de blogs et autres podcast entraîne un nouveau rapport de force entre les consommateurs et les fournisseurs. Les fournisseurs d’informations étant les plus exposés à court terme face à ses évolutions comportementales.

La position de News Corp n’est plus de combattre l’évolution mais de totalement prendre en compte ces nouveaux modes de consommation de l’information. L’explosion des réseaux sociaux et de l’UGC doit être au centre de la stratégie des grands médias. Ces propos ont été tenus lors de la conférence "The Shifting Power Equation."

Source: Strategie Telecom Internet

Pour en savoir plus sur Davos ICI

ISN'T IT MIRACULOUS ?

2007-01-26T07:05:00.000+01:00

I DON'T LIKE SMOKE, I DON'T SMOKE, IT HAS NOTHING TO DO WITH MEDIA, CONTENT, NEW TECHNOLOGIES ... BUT AREN'T THESE PHOTOGRAPHS BEAUTIFUL ?!!!
HAVE A LOOK, THERE ARE THENTH OF THEM HERE ...